Search results for: 'marketing'

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....

The Frost Radar for the multichannel marketing hub (MMH) industry analyzes providers offering software solutions that help companies streamline and enhance marketing efforts across multiple channels. It plots 12 selected providers based on 10 growth and innovation criteria, comprising quantitative and qualitative factors. The vertical Growth I...

This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...

This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

The pandemic has been an essential influence for the increase in digital marketing among B-to-B and B-to-C companies. There has been an explosion in advertising on over-the-top (OTT) channels. Companies are embracing organic social media interactions and focusing on the omnichannel approach to the customer journey. With so many people on digital pl...

The World Marketing Process Optimization Solutions (MPOS) market is a rapidly expanding space. MPOS is a value chain of product suites that offer organizations the ability to execute marketing functions including planning, print and digital media creation, resource budgeting, archiving marketing content and digital media, distribution, workflow man...