Search results for: 'real ad driving'

The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-ups to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on supportive legislation, several regions across the globe have been identified ...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

27 Apr 2018  |  North America  |  Market Research

Automotive ECUs for ADAS and Autonomous Driving Systems, North America and Europe, 2017

E/E Architecture Will Transform from Multiple ECUs to 5 Domain Controllers

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With the advent of autonomous driving, humans are slowly being asked to relinquish control to the vehicle. However, in the near future, as the automotive industry paves the way from manually driven vehicles to fully autonomous vehicles via semi-autonomous vehicles, changes in the vehicle E/E architecture that help achieve this transition should be ...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

There have been minimal changes in US payment infrastructure since the rollout of automated clearing house (ACH) in the 1960s and 1970s. For decades, the banks and financial institutions (FIs) in the United States have avoided “fixing what is not broken”, and the financial services industry has been lagging in digital transformation compared to ot...

30 Apr 2020  |  North America  |  Market Outlook

Global Autonomous Driving Industry Outlook, 2020

OEMs are Reprioritizing Short-term Economic Returns on Investments into Autonomous Driving (AD) by Adopting L2+ Technologies and Investing in Plug-and-play Platforms

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Key Issues Addressed

The autonomous industry, although developing at a decent pace, has realized that the transition from traditional vehicles to autonomous vehicles is still a long time away. OEMs and Tier-1 suppliers have been pouring in investments to develop technologies for deployments of highly automated vehicles. However, despite overcoming the technological bar...