Consumer Expectations Driving Demand - Consumer Communication Services Preferences Survey

 

USD 5,000

* Required Fields

USD 5,000

PAY BY INVOICE

Be the first to review this product

Stratecast has found that consumer surveys are a reliable harbinger of future buying habits. This year’s survey indicates that consumers will increasingly migrate to over the top (OTT) services. For network operators, they need to accelerate their delivery and marketing of compelling OTT service offerings to better align with where consumer preferences are heading.

Table of Contents

1. Executive Summary
2. Introduction
3. Great Expectations and Demand
Consumer Service Preferences (North America, 2012-2015)
Bundle Service Selection (North America, 2015)
4. Broadband Driving Expectations
Broadband Speed (North America, 2015)
Increase Broadband Speed (North America, 2015)
Internet Satisfaction (North America, 2015)
Survey Respondents who Watch Streaming Video (North America, 2015)
Reasons for Watching Streaming Video (North America, 2015)
Primary Location for Watching Streaming Video (North America, 2015)
5. Mobility Increasing
Communication Service Subscriptions (North America, 2015)
Importance of Wireless Features (North America, 2015)
Smartphone Use (North America, 2015)
6. The Impact of Externalities: Predicting the Future
Impact of the Economy (North America, 2015)
Likelihood of Voting (United States, 2015)
Will the election impact the economy? (United States, 2015)
Impact of Economy on Communication Spending (North America, 2015)
7. Guidance for Operators
Willingness to Buy an OTT Service Package (North America, 2015)
Use of Network Operator Maintenance (North America, 2015)
Reasons for not Using Operator Maintenance (North America, 2015)
8. Demographics
Survey Demographics
Education Level
New Ownership
Ethnicity
Income Level
9. Last Word


List of Figures & Charts

1. Consumer Service Preferences (North America, 2012-2015)
2. Bundle Service Selection (North America, 2015)
3. Broadband Speed (North America, 2015)
4. Increase Broadband Speed (North America, 2015)
5. Internet Satisfaction (North America, 2015)
6. Survey Respondents who Watch Streaming Video (North America, 2015)
7. Reasons for Watching Streaming Video (North America, 2015)
8. Primary Location for Watching Streaming Video (North America, 2015)
9. Communication Service Subscriptions (North America, 2015)
10. Importance of Wireless Features (North America, 2015)
11. Smartphone Use (North America, 2015)
12. Impact of the Economy (North America, 2015)
13. Likelihood of Voting (United States, 2015)
14. Will the election impact the economy? (United States, 2015)
15. Impact of Economy on Communication Spending (North America, 2015)
16. Willingness to Buy an OTT Service Package (North America, 2015)
17. Use of Network Operator Maintenance (North America, 2015)
18. Reasons for not Using Operator Maintenance (North America, 2015)
19. Survey Demographics



Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.