USD
GBP
CNY
EUR
INR
JPY
MYR
ZAR
KRW
THB
Location-based Advertising - Relevant Trends and Technologies
Location-based Advertising - Relevant Trends and Technologies
RELEASE DATE
16-Feb-2012
16-Feb-2012
REGION
Europe
Europe
Deliverable Type
Strategic Forecasting
Strategic Forecasting
Research Code: 9838-00-31-00-00
SKU: TE01671-NA-SF_13301
$1,500.00
Special Price $1,125.00 save 25 %
In stock
SKU
TE01671-NA-SF_13301
Description
This study analyses the status of the location-based advertising market and suggests conditions for what this market can grow further. The study discussess current ways of delivering location-based advertising and the main challenges faced by the industry.
Table of Contents
Executive Summary
Scope and Methodology
Definition of Key Terms
Current Methods of Delivering Location-based Advertising
Current Revenue Models
The Competitive Landscape of Location-based Advertising Providers
State of Art of Location-based Advertising - A Critical Assessment
Integrating Technologies for a New Approach to Location-based Advertising
Socially Leveraged NFC-based Advertisements
Location-based Advertising for the Automotive Industry
Towards a New Revenue Model
Key Features for a New Approach to Location-based Advertising
Unsolved Problems
Privacy: Legality and Ethics
NFC and CPA-based Approach for the Growth of Location-based Advertising
This study analyses the status of the location-based advertising market and suggests conditions for what this market can grow further. The study discussess current ways of delivering location-based advertising and the main challenges faced by the industry.
| Deliverable Type | Strategic Forecasting |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Telecom |
| WIP Number | 9838-00-31-00-00 |
| Is Prebook | No |