OEM Strategies for Connected Cars in Latin America by 2023
OEM Strategies for Connected Cars in Latin America by 2023
About 8.5 Million Connected Cars Expected on the Region’s Roads, with Brazil, Mexico, and Colombia Leading the Way
19-Oct-2016
North America
Description
Increased vehicle connectivity is a primary focus for market and product differentiation in the Latin American countries of Brazil, Mexico, Colombia, Chile, and Argentina. Connected, value-added services and infotainment, and next-generation human-machine interface are of highest interest. This research service covers the gamut of connected car strategies in these countries towards 2023. It provides market metrics and forecasts related to growth of connected cars, telematics subscribers, and various human-machine interfaces including voice recognition and touch screens. It explores the key transformative trends that are reshaping the market and includes profiles for original equipment manufacturers that detail their efforts in the space, a telematics aftermarket outlook, and a look at ecosystem participation. The study concludes with the recommendations and predictions.
More than 15 interviews were conducted over the phone by senior consultants and industry analysts with manufacturers and assemblers. Primary research accounted for 70% of the total research. Additional information was extracted from reports and project material in the Frost & Sullivan database, technical papers, specialised magazines, seminars, and Internet research.
Research objectives:
• To identify the growing technologies across countries and segments and define their impact on the feature offerings of connected cars.
• To identify the main effects of next-gen technologies in each country and on suppliers and the connected cars environment today and in 2023.
• To identify the OEMs that are leading the connected cars market across various segments and discuss market forecasts.
• To discuss and provide the top market, technology, and feature trends until 2023 for infotainment, HMI and connected services.
• To provide conclusions about the connected cars environment and OEMs strategies, in addition to Frost & Sullivan’s big predictions towards 2023.
Key questions this study will answer:
• What are the growing technologies in the connected car environment in LATAM until 2023?
• What are the main trends in regard to vehicle infotainment, connected services, and HMI?
• How much will the connected car market grow in terms of technologies and features offerings?
• What will be the leading markets in LATAM by 2023?
• What are the top market, technology, and vehicle feature trends with regard to the growing connected cars technologies by 2023?
• What is the growth perspective for LATAM countries, and how do they compare to each other?
• What is the outlook for the connected car environment in LATAM?
OEMs discussed in detail include:
• BMW
• Daimler (Mercedes-Benz)
• FCA (Fiat)
• Ford
• GM
• Hyundai
• Nissan
• Renault
• Volkswagen
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Executive Summary—Key Findings
Executive Summary—Key Findings (continued)
Executive Summary—Top Transformative Trends impacting Connected Cars in LATAM
Executive Summary—Top-Level Connected Car Solution Trends
Executive Summary—Connected Car Summary
Executive Summary—Connected Services Snapshot
Executive Summary—Connected Infotainment Snapshot
Executive Summary—HMI Snapshot
Benchmarking of Regional Connected Car Offerings
Executive Summary—Regional Connected Car Positioning
Executive Summary—OEM Connected Car Positioning
Executive Summary—OEM Connected Car Strategy Snapshot
Executive Summary—OEM Connected Car Strategy Snapshot (continued)
Executive Summary—Conclusions and 2023 Key Expectations
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Key Industry Participants
Study Segmentation and Definitions
Trend 1—Connected Services Offerings on the Rise
Trend 2—Connected Infotainment Through Smartphones
Trend 2—Connected Infotainment Through Smartphones (continued)
Trend 3—HMI
Trend 4—Voice Recognition Moving from Commands to Assistance
Trend 5—Service Provider Snapshot: Aftermarket Focus
Trend 6—Telematics-Based Insurance
Trend 6—4G/LTE Connectivity
Trend 7—Growing Connected Car Ecosystem
Trend 8—Big Data from Connected Cars Offering Cost Savings
Trend 9—Connected Cars that Influence Customer Loyalty
Trend 10—Connected Cars and Cybersecurity
Trend 11—Vehicle Connectivity as a Key Enabler of Intelligent Mobility
Trend 12—The Next Frontier for Connected Cars: V2V/V2I
LATAM Connected Car Forecast
LATAM Connected Service Subscriber Scenario Analysis
LATAM Connected Service Subscribers Forecast
LATAM Embedded Navigation Forecast
LATAM HMI Market Penetration Forecast
LATAM Touch Screen Forecast
LATAM Voice Recognition Forecast
Connected Services Regional Feature Benchmarking
Connected Services Offerings
Connected Services Example—GM OnStar Brazil
Connected Infotainment Feature Benchmarking
Smartphone App Programs and App Stores
Smartphone Mirroring Strategy
LATAM Touch Screen and Gesture Offerings
Next-Gen HMI
BMW
Fiat
Ford
General Motors
Hyundai
Mercedes-Benz
Nissan
Renault
Volkswagen
Select Connected Car Ecosystem Participants in LATAM
Select Connected Car Ecosystem Participants in LATAM (continued)
Select Connected Car Ecosystem Participants in LATAM (continued)
Telematics Aftermarket Forecast
Select Aftermarket Telematics Service Participants
Key Conclusions and Recommendations
Connected Car—Avenues for Monetisation
Opportunities for the Future of Connected Car Technology
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
2014–2017 Focal Points of LATAM Automotive & Transportation Program
Abbreviation List
Popular Topics
No Index | No |
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Podcast | No |
Author | Yeswant Abhimanyu |
Industries | Automotive |
WIP Number | K030-01-00-00-00 |
Keyword 1 | Connected Cars in Latin America |
Keyword 2 | growth of connected cars |
Keyword 3 | connected car strategy |
Is Prebook | No |