Description
B2B online retail is projected to grow to $6.7 trillion by 2020 due to the rapid migration of manufacturers and wholesalers from legacy systems to open, online platforms. The market is expected to double the B2C online market size and witness much higher transaction volumes. B2B online relationships are expected to move from one-to-many to many-to-many, as marketplaces become more common and cross-industry public platforms such as Alibaba and Amazon gain B2B prominence. A transition to seller-driven platforms is also likely, as online relationships become less about procurement and more about selling. This study traces these trends, and discusses key business models, revenue models, and case studies on best-case implementation strategies.
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