Global Video and Ad Insertion Server Market

HD, VOD Still Crucial, but Dynamic Ad Insertion is the Key Differentiator


This research service covers the global video and ad insertion server markets, examining drivers and restraints for growth, and pricing, distribution, technology, demand and geographical trends. The market is divided into three segments – cable, telco and broadcast. This research analyzes trends and growth potential for each segment, and studies them by region: Americas; Europe, Middle East, and Africa; and Asia-Pacific. In addition, an in-depth analysis of the competitive landscape, including vendors' market shares in each segment, is performed. Detailed profiles of the key vendors in the market are provided. The base year is 2013, with forecasts running through 2019.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering Measurements for the Video Server MarketExecutive Summary—Market Engineering Measurements for the Video Server Market (continued)Executive Summary—Market Engineering Measurements for the Ad Insertion Server MarketExecutive Summary—Market Engineering Measurements for the Ad Insertion Server Market (continued)Executive Summary—CEO’s PerspectiveMarket OverviewDigital Media Value Chain, Global, 2013Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total Video and Ad Insertion Server MarketDrivers and RestraintsDrivers and Restraints ExplainedMarket and Technology Trends—Video and Ad Insertion Server MarketPESTLE AnalysisMarket Consolidation PhaseMarket Consolidation Phase (continued)Market Consolidation Phase (continued)Channel-in-a-Box Devices EmergeSCTE Standards for Digital Program Insertion Broadcasters Upgrading NetworksAd Insertion Rapidly TransitioningContent Owner-Service Provider ConsolidationAdvertising Best PracticesPricing TrendsForecast and Trends—Video and Ad Insertion Server MarketForecast AssumptionsVideo Server Market—Revenue ForecastVideo Server Market—Revenue Forecast DiscussionVideo Server Market—Percent Revenue Forecast by RegionVideo Server Market—Revenue Forecast by RegionVideo Server Market—Revenue Forecast by Region DiscussionAd Insertion Server Market—Revenue ForecastAd Insertion Server Market—Revenue Forecast DiscussionAd Insertion Server Market—Percent Revenue Forecast by RegionAd Insertion Server Market—Revenue Forecast by RegionMarket Share and Competitive Analysis—Video Server MarketCompetitive Analysis—Video Server Market ShareVideo Server Market Share AnalysisVideo Server Market Share Analysis (continued)Video Server Market—Competitive Landscape AnalysisVideo Server Market—Competitive EnvironmentVideo Server Market—Competitive Structure and Tiers of CompetitionVideo Server Market—Competitive Factors and AssessmentCompetitive Analysis—Cable Video Server SegmentCable Video Server Segment—Market Share AnalysisCable Video Server Segment—Market Share Analysis (continued)Cable Video Server Segment—Competitive Landscape AnalysisCompetitive Analysis—Telco Video Server SegmentTelco Video Server Segment—Market Share AnalysisTelco Video Server Segment—Market Share Analysis (continued) Telco Video Server Segment—Market Share Analysis (continued)Telco Video Server Segment—Competitive Landscape AnalysisCompetitive Analysis—Broadcast Video Server SegmentBroadcast Video Server Segment—Market Share AnalysisBroadcast Video Server Segment—Market Share Analysis (continued)Broadcast Video Server Segment—Competitive Landscape AnalysisMarket Share and Competitive Analysis—Ad Insertion Server MarketCompetitive Analysis—Ad Insertion Server Market ShareAd Insertion Server Market Share AnalysisAd Insertion Server Market—Competitive Landscape AnalysisAd Insertion Server Market—Competitive EnvironmentAd Insertion Server Market—Competitive Structure and Tiers of CompetitionCable Video and Ad Insertion Server Segment BreakdownMarket OverviewMarket Overview (continued) Cable Video Server Segment—Video Server Usage in a Cable EnvironmentDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Cable Video Server Segment—Revenue ForecastCable Video Server Segment—Revenue Forecast DiscussionCable Ad Insertion Server Segment—Revenue ForecastCable Ad Insertion Server Segment—Revenue Forecast DiscussionAmericas Cable Video Server Segment—Revenue ForecastAmericas Cable Video Server Segment—Revenue Forecast DiscussionAmericas Cable Ad Insertion Server Segment—Revenue ForecastAmericas Cable Ad Insertion Server Segment—Revenue Forecast DiscussionEMEA Cable Video Server Segment—Revenue ForecastEMEA Cable Video Server Segment—Revenue Forecast DiscussionEMEA Cable Ad Insertion Server Segment—Revenue ForecastEMEA Cable Ad Insertion Server Segment—Revenue Forecast DiscussionAsia-Pacific Cable Video Server Segment—Revenue ForecastAsia-Pacific Cable Video Server Segment—Revenue Forecast DiscussionAsia-Pacific Cable Ad Insertion Server Segment—Revenue ForecastAsia-Pacific Cable Ad Insertion Server Segment—Revenue Forecast DiscussionCable Video Server Segment—Pricing Trends and ForecastCable Video Server Segment—Pricing Trends and Forecast DiscussionTelco Video and Ad Insertion Server Segment BreakdownMarket OverviewMarket Overview (continued) Telco Video Server Segment—Video Server Usage in a Telco Environment Drivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Telco Video Server Segment—Revenue ForecastTelco Video Server Segment—Revenue Forecast DiscussionTelco Ad Insertion Server Segment—Revenue ForecastTelco Ad Insertion Server Segment—Revenue Forecast DiscussionAmericas Telco Video Server Segment—Revenue ForecastAmericas Telco Video Server Segment—Revenue Forecast DiscussionAmericas Telco Ad Insertion Server Segment—Revenue ForecastAmericas Telco Ad Insertion Server Segment—Revenue Forecast DiscussionEMEA Telco Video Server Segment—Revenue ForecastEMEA Telco Video Server Segment—Revenue Forecast DiscussionEMEA Telco Ad Insertion Server Segment—Revenue ForecastEMEA Telco Ad Insertion Server Segment—Revenue Forecast DiscussionAsia-Pacific Telco Video Server Segment—Revenue ForecastAsia-Pacific Telco Video Server Segment—Revenue Forecast DiscussionAsia-Pacific Telco Ad Insertion Server Segment—Revenue ForecastAsia-Pacific Telco Ad Insertion Server Segment—Revenue Forecast DiscussionTelco Video Server Segment—Pricing Trends and ForecastTelco Video Server Segment—Pricing Trends and Forecast DiscussionBroadcast Video and Ad Insertion Server Segment BreakdownMarket OverviewMarket Overview (continued) Broadcast Video Server Segment: Video Server Usage in a Broadcast EnvironmentDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Broadcast Video Server Segment—Revenue ForecastBroadcast Video Server Segment—Revenue Forecast DiscussionBroadcast Ad Insertion Server Segment—Revenue ForecastBroadcast Ad Insertion Server Segment—Revenue Forecast DiscussionAmericas Broadcast Video Server Segment—Revenue ForecastAmericas Broadcast Video Server Segment—Revenue Forecast DiscussionAmericas Broadcast Ad Insertion Server Segment—Revenue ForecastAmericas Broadcast Ad Insertion Server Segment—Revenue Forecast DiscussionEMEA Broadcast Video Server Segment—Revenue ForecastEMEA Broadcast Video Server Segment—Revenue Forecast DiscussionEMEA Broadcast Ad Insertion Server Segment—Revenue ForecastEMEA Broadcast Ad Insertion Server Segment—Revenue Forecast DiscussionAsia-Pacific Broadcast Video Server Segment—Revenue ForecastAsia-Pacific Broadcast Video Server Segment—Revenue Forecast DiscussionAsia-Pacific Broadcast Ad Insertion Server Segment—Revenue ForecastAsia-Pacific Broadcast Ad Insertion Server Segment—Revenue Forecast DiscussionPlayout Video Server Sub-segment—Revenue ForecastPlayout Video Server Sub-segment—Revenue Forecast DiscussionNewsroom Video Server Sub-segment—Revenue ForecastNewsroom Video Server Sub-segment—Revenue Forecast DiscussionSports Video Server Sub-segment—Revenue ForecastSports Video Server Sub-segment—Revenue Forecast DiscussionStudio Video Server Sub-segment—Revenue ForecastStudio Video Server Sub-segment—Revenue Forecast DiscussionHot Company WatchlistHot Company Watchlist Hot Company Watchlist—UTStarcomHot Company Watchlist—UTStarcom (continued)Hot Company Watchlist—ArrisHot Company Watchlist—Arris (continued)The Last WordThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyVideo Server Market—Market Engineering MeasurementsVideo Server Market—Market Engineering Measurements (continued)Ad Insertion Server Market—Market Engineering MeasurementsAd Insertion Server Market—Market Engineering Measurements (continued)Partial List of Companies Interviewed




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