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Opportunities & Challenges, 2017
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With growing volumes, regulatory changes and entry of new global players, the Indian Heavy Duty (HD) truck industry is undergoing a transformative switch from basic economy trucks to value trucks. Higher reliability and productivity are the major benefits of Value trucks with overall cost of ownership being the major USP. With lower availability of drivers, importance of comfort and safety is increasing for higher retention. Value added services must be packaged in value truck offerings to make it a more attractive proposition. Key aspects this Industry Docket looks at:• The Evolution of Indian HD trucks• Potential of Value Trucks in India• Driving Forces of Change in the Indian HD Market• OEM Strategies for the HD trucks segmentChanging Customer Needs & Expectations from HD trucks
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