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21 Dec 2022  |  North America  |  Customer Research
Evaluating Perceptions and the Use of Immersive Technologies and the Metaverse
Highlights from the 2022 Frost & Sullivan Global IT Decision Makers Survey
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metav...
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20 Dec 2022  |  Europe  |  Market Research
European Metaverse(s)?
The Issues, Concerns, and Opportunities that make Europe Unique
In this research piece, we look at the potential of the metaverse globally and, in particular, the impact on European businesses. The report uses Frost & Sullivan’s working definition for the metaverse and considers what the metaverse is, what it is not, and what it can create. The metaverse will be the next iteration of the internet (Web 3.0), a...
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19 Dec 2022  |  Global  |  Market Outlook
Top 10 for 2023: Growth Opportunities for the Digital Content Industry
The increase in global internet users, internet traffic, active social media users, and unique mobile phone users has driven digital content growth. In 2022, the industry saw more than 150 million new global internet users, a spike of more than 25% in internet bandwidth, 200+ million new active social media users, and 90+ million unique mobile phon...
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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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06 Oct 2022  |  North America  |  Frost Radar
Frost Radar™: Computer Vision—2022
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and ...
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25 Mar 2022  |  North America  |  Market Research
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
QoE Has Become a Key Competitive Differentiator for Streaming Companies
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...
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25 Oct 2017  |  North America  |  Market Research
OTT Services Yet to Achieve Service & Monetization Parity Across Traditional & Online Broadcasts
As consumers shift content consumption preferences, existing services highlight many shortcomings of the OTT ecosystem
Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live linear managed experiences. While tier-1 services such as Comcast and others are coming closer to this idea in the United States, the overall problem is far from solved. Even a decade after Netflix and Hulu...
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25 Oct 2017  |  North America  |  Market Research
Analysis of Fastly’s New Approach to Load Balancing in the Cloud
Cloud Load Balancers Address the Traditional Shortcomings of Appliance-based Solutions
Load balancing in the cloud is not a novel concept. Akamai, Neustar, Dyn, and AWS have been offering DNS-based cloud load balancing for a long time. The cloud based approach has many benefits over more traditional appliance-based solutions, but there are still a number of shortcomings. Fastly’s recently released load balancer product takes an int...
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25 Oct 2017  |  North America  |  Market Research
Apple’s HEVC Adoption to Drive Hikes in Encoding Costs Requiring Cloud Hardware Acceleration
In a Fragmented Market, Content Owners Must Decide if They Need to Support Three Codecs (H.264, H.265, and VP9) Going Forward
For the last 10 years, H.264/AVC has been the dominant video codec used for streaming but with Apple adopting H.265/HEVC in iOS 11 and Google heavily supporting VP9 in Android, a change is on the horizon. Next year the Alliance for Open Media will release their AV1 codec which will again improve video compression efficiency even further. The end re...
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28 Sep 2017  |  North America  |  Market Research
Global Enterprise Video Platforms Market, Forecast to 2023
Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression
The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...
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