Industries

With customers adapting to the post-pandemic normal and preferring to stay at home, brands across the globe are seeking solutions to meet the increased demand for online services. The relatively sudden and significant increase in eCommerce has made it challenging for companies to maintain a workforce for customer assistance. Brands are relying on t...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...

Robotics is increasingly used in both industrial and nonindustrial settings. This research service focuses on nonindustrial robots that collaborate and work with humans. Such human-robot collaboration aims to offer convenience and care, control and monitoring, learning assistance, or other tasks which may require significant human effort and to hel...

21 Feb 2022  |  Global  |  Megatrends

Global Home as a Hub Growth Opportunities

Future Homes that Harmonize Work, Entertainment, Relaxation, Shared Living, Health, and Wellness Fuel New Product Development

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The COVID-19 pandemic forced customers to stay at home, and with restrictions on outside activities, the housebound often became overwhelmed with completing all of their daily tasks and activities in one space. This led to increased dependency on technology to improve their quality of life. This study explores home as a hub for entertainment, re...

11 Feb 2022  |  Global  |  Megatrends

Nine Mega Trends Leading the Sheconomy

Transformational Growth due to Increasing Economic Power of Women

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Key Issues Addressed

Women make up 48% of the global population and 35% of the global workforce. In the coming years, the world will witness growing female graduates, postgraduates, and workforce, women in leadership and managerial positions, and the rise of consumer power in the hands of women. Women are emerging as decision-makers in procuring most consumer durables,...

Curbsides are becoming the next battleground for cities, primarily because the use of curbside spaces is no longer restricted to parking. They now include eHailing vehicles dropping and picking up customers, delivery vehicles dropping off and picking up packages. Microtransit assets, such as bikes and scooters now occupy the sidewalk. Cities do not...

Businesses have already realized that sharing assets will bring not only multiple, sustainable added values but also financial and social benefits. Consumption within businesses will shift from the ownership model to the usership model. Businesses have realized that reducing the use of natural resources through sharing helps bring down CO2 emiss...

The COVID-19 pandemic has exposed the frailty of the human body. Boosting immunity is now of primary importance to consumers post-pandemic, with many increasingly seeking food options that are nutritionally dense and provide multiple vitamins and minerals to improve health and body immunity. Superfoods have emerged as the ideal immunity-boosting so...