Industries

Organizations across the board realize the increasing importance of customer experience (CX) in driving business success and delivering an excellent experience as a competitive differentiator. Customers view positive experiences as highly personalized, relevant, and proactive, involving engaging interactions and immediate issue resolution. Incre...

Organizations across the board realize the significance of delivering excellent customer service as a competitive differentiator. Customer experience (CX) outsourcing services play an increasingly vital role in building a robust end-to-end customer journey as customer-centricity takes center stage. Providing contextual, proactive, seamless, and per...

The Asia-Pacific contact center applications market generated $825.3 million in revenue in 2021, registering an annual growth of 9.5%. Though COVID-19 clouded the outlook at the beginning of the year, technology upgrades, cloud migration, and the adoption of analytics, automation, and self-service applications drove market growth. The market is set...

This strategic analysis offers an overview of BYD, primarily focusing on China Mainland and the countries to which it exports. BYD was a battery company before it joined the automotive manufacturing industry. With its rich background in batteries, it is the first EV OEM with a vertically integrated value chain and leader in the global EV market. ...

China’s autonomous and connected mobility market is undergoing a transition. The top challenges it faces include technical obstacles, such as perception technology and control algorithms; data privacy, protection, and security laws and regulations issued in the pre-autonomous driving era; and high manufacturing and operating costs. As a result, m...

Across Asia-Pacific (APAC), digital transformation has led to a surge in the adoption of emerging technologies such as cloud, Internet of Things (IoT), and web-based applications among companies from diverse verticals looking to improve efficiency across every area of business operation. However, as technology adoption rates accelerate, organizatio...

Despite disrupting sales and profitability in many markets, the pandemic has ignited minds to build a safer and convenient environment. The connected automotive industry is making the best of the situation through trending use cases that build the new normal across consumer segments. Adapting to the new form of travel, Frost and Sullivan's ‘Voice...

The COVID-19 pandemic, the Russo-Ukrainian war, and the Suez Canal crisis have exacerbated existing vulnerabilities in the global supply chain originating from US-China trade tensions, necessitating the building of a more robust and resilient supply chain. While global firms are altering their investment decisions to cushion the blow, the digital p...

09 Dec 2022  |  Asia Pacific

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...