Augmented Reality

This report looks at the AR market through the lens of the new transformation: how will consumers use AR in their daily lives; and how will this translate into new products and services? Business planners in every industry will find this discussion useful.

20 May 2016  |  North America

Office of the Future–Part 1: Wearables and Augmented Reality

Access to Real-Time Contextual Information through Such Technologies Aids Decision Making and/or Enhances Experience

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It is becoming increasingly apparent that the corporate landscape is changing rapidly driven by demands of customers, expectations of workers, and threat from competitors. As a result, work today is fundamentally changing requiring unprecedented levels of productivity. Maximizing contextual awareness creates opportunities to have collaboration driv...

This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what t...

Transporting things and people from one place to another is getting a reality makeover. This new reality is formed by augmenting a transportation vehicle operator’s physical view of the world with contextually relevant digital images and information. This insight paper takes a close look at key AR trends in the transportation industry. Transporta...