Augmented Reality

This report looks at the AR market through the lens of the new transformation: how will consumers use AR in their daily lives; and how will this translate into new products and services? Business planners in every industry will find this discussion useful.

20 May 2016  |  North America

Office of the Future–Part 1: Wearables and Augmented Reality

Access to Real-Time Contextual Information through Such Technologies Aids Decision Making and/or Enhances Experience

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It is becoming increasingly apparent that the corporate landscape is changing rapidly driven by demands of customers, expectations of workers, and threat from competitors. As a result, work today is fundamentally changing requiring unprecedented levels of productivity. Maximizing contextual awareness creates opportunities to have collaboration driv...

Augmented reality continues to make inroads in both civilian and military aviation applications, as well as on the ground in helmet mounted displays worn by dismounted soldiers. This edition of Aerospace and Defense Alert profiles recent innovations in augmented reality. Aerospace and Defense Alert delves into the technologies and applications th...

This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what t...

Transporting things and people from one place to another is getting a reality makeover. This new reality is formed by augmenting a transportation vehicle operator’s physical view of the world with contextually relevant digital images and information. This insight paper takes a close look at key AR trends in the transportation industry. Transporta...

Augmented Reality (AR) technology has emerged as a visualization tool that is changing the way citizens interact with their government. AR can be used to strengthen police and fire protection duties, improve border and transportation security, maximize operational efficiency of government units, and serve as a tool for citizens to better understand...

This issue profiles personalized and mobile software development kits that enable increased diffusion of augmented reality, a predictive maintenance monitoring system for aerospace and defence equipment, and artificial intelligence with enhanced user interface as therapy for cerebral palsy.

In an attempt to increase driver safety, OEMs are trying to integrate ADAS content and warnings into head-up displays (HUDs).This market insight focuses on various technologies within the HUD market for passenger cars in the United States and European Union. The study describes market segmentation and penetration of each technology, namely windshie...

This issue profiles wireless mobile communication that acts as a data carrier for augmented reality, dimensions of enterprise mobility management, and mobile styluses that doule up as fashion accessories.