Augmented Reality

  1. 01 Dec 2016  |  North America

    Leveraging the Augmented Reality Transformation

    How AR will Fundamentally Change Consumer Lifestyle

    This report looks at the AR market through the lens of the new transformation: how will consumers use AR in their daily lives; and how will this translate into new products and services? Business planners in every industry will find this discussion useful.

  2. 20 May 2016  |  North America

    Office of the Future–Part 1: Wearables and Augmented Reality

    Access to Real-Time Contextual Information through Such Technologies Aids Decision Making and/or Enhances Experience

    It is becoming increasingly apparent that the corporate landscape is changing rapidly driven by demands of customers, expectations of workers, and threat from competitors. As a result, work today is fundamentally changing requiring unprecedented levels of productivity. Maximizing contextual awareness creates opportunities to have collaboration driv...

  3. 21 Oct 2015  |  North America

    Augmented Reality: The Paradigm Shift Begins


    This report explores the current state of the AR market, and the role that devices and applications have in jump starting the growth of this very promising new technology. It also explores the activities of major market participants such as Apple, Google, Microsoft, and Facebook, as they position themselves to capture significant portions of what t...

  4. 18 Sep 2015  |  Global

    Heads Up—5 Key Augmented Reality Trends in Transportation

    AR Offers Exciting Possibilities in Safety, Optimization, and Situational Awareness

    Transporting things and people from one place to another is getting a reality makeover. This new reality is formed by augmenting a transportation vehicle operator’s physical view of the world with contextually relevant digital images and information. This insight paper takes a close look at key AR trends in the transportation industry. Transporta...

  5. 12 Aug 2015  |  Global

    5 Key Augmented Reality Trends in Government

    Changing the Way Citizens Interact with the Government

    Augmented Reality (AR) technology has emerged as a visualization tool that is changing the way citizens interact with their government. AR can be used to strengthen police and fire protection duties, improve border and transportation security, maximize operational efficiency of government units, and serve as a tool for citizens to better understand...

  6. 10 Apr 2014  |  North America

    Augmented Reality Market: Innovation and Hysteria


    Stratecast has the notable distinction of examining the AR market since before the term was in general use in the technical sector. In our examination, we have seen a gradual acceleration of interest and research in the area of AR. Now, we are seeing the introduction of special purpose devices that will make clear to the consumer space what AR can ...

  7. 31 Mar 2014  |  Global

    Augmented Reality - 9 Dimensional Assessment (Technical Insights)

    Advanced Non Immersive Technologies for Real Time Data Visualization

    Augmented reality (AR) refers to latest and futuristic advancements where real world environments are augmented with virtual information. New technologies and applications are evolving in this space to make an effective contribution to proliferating segments such as social and mobile computing. The research service offer insights upon market potent...

  8. This analysis takes aim at the growing interest in MAR as a transformative technology for mobile computing and user engagement. In particular, it will examine the growth potential for the AR marketplace, and the need for MAR to be cloud-based; and define the opportunity for service providers, particularly wireless carriers, to take a lead role in p...

  9. 28 Jun 2013  |  North America

    Augmented Reality: The End of Privacy?


    This SPIE explores the implications of privacy in an environment saturated by active watching and listening devices. In particular, it explores the implications for carriers when these devices become common. It also suggests some ways in which carriers can leverage consumer concerns about and desire for privacy to generate new streams of income.

  10. 22 Mar 2013  |  North America

    Augmented Reality 2013: The Future Now


    AR is very real, is now starting to deliver devices to the market, and is beginning to impact the consumption of mobile services. In the following sections, the basic concept of AR is reviewed, the consumers reaction to such technology is disclosed, and the current state of the market explored. This report will be of significant interest to networ...