Business Strategy and Innovation

Automotive manufacturers are currently focusing on building fully connected and completely autonomous vehicles, as drivers expect next-generation digital technologies in their cars. As autonomous and connected technologies go hand-in-hand in building efficient self-driving cars, connected car technologies will create a drift in the automotive ecosy...

Automotive inventories are at an all-time high and traditional automotive retail practices are not facilitating faster sales to reduce the inventory that is crippling the margins of original equipment manufacturers (OEMs). Moreover, the adoption of electric vehicles has not made a sizable impact as expected by the industry. There is a distinct need...

SUVs in the US have been growing steadily since 2012 and have over taken passenger cars as the largest selling passenger vehicle segment in US in 2016. This recent spike in SUV sales has encouraged auto OEMs to capitalize on the demand and increase their SUV model line-up. Over 20 new SUV name plates across both luxury and non-luxury segments are e...

BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...