Entertainment and Media

The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.

We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.

  1. 28 Apr 2023  |  North America

    How Generative AI is Transforming Digital Content Services

    ChatGPT Sparks Public Awareness of and Growth Opportunities for AI Platforms, Start ups, Cloud Providers, and Dataset Vendors

    From its conception in the 1950s to early 2023, artificial intelligence (AI) underwent a series of improvements, from machine learning (ML) to deep learning (DL), which enabled it to mimic human responses (conversational AI), identify images (computer vision), and generate digital text, images, audio, and video, among other content types (generativ...

    $2,450.00
  2. 17 Apr 2023  |  North America

    Global Content Monetization Opportunities for Telcos in the Metaverse

    Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers

    Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...

    $2,450.00
  3. 15 Dec 2022  |  North America

    The Impact of the Metaverse on Digital Advertising

    The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences

    The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

    $2,450.00
  4. 20 Oct 2022  |  Latin America

    Growth Opportunities in Global Audio Streaming Services

    Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

    In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020. Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to ...

    $4,950.00
  5. 07 Sep 2022  |  Latin America

    Global Content Delivery Network (CDN): Growth Opportunities and Analysis

    From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications

    This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...

    $4,950.00
  6. 01 Aug 2022  |  Latin America

    Growth Opportunities for Global Subscription Video on Demand (SVOD) Services

    COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify

    This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV). The booming SVOD market presents immense growt...

    $4,950.00
  7. 25 Mar 2022  |  North America

    Customer Perspectives on QoE (Quality of Experience) for Streaming Video

    QoE Has Become a Key Competitive Differentiator for Streaming Companies

    The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

    $4,950.00