Entertainment and Media

Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. Primary and secondary analyses span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively a...

From its conception in the 1950s to early 2023, artificial intelligence (AI) underwent a series of improvements, from machine learning (ML) to deep learning (DL), which enabled it to mimic human responses (conversational AI), identify images (computer vision), and generate digital text, images, audio, and video, among other content types (generativ...

Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...

Blu-ray technology vendors face significant challenges stemming from the continued momentum of over-the-top (OTT) video streaming—the fastest-growing segment of the home video market. The seemingly inevitable consumer transition from physical disc to digital video content consumption via OTT services is negatively impacting the sales of Blu-ray p...

The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buyin...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connect...

Reducing video rebuffering can be difficult. Going multi-CDN can provide several benefits for customers, such as better geographic coverage and, possibly, better economics. Adding live switching logic between the CDNs goes a step further and enables load balancing and redundancy in case of problems. Different layers of redundancy and different leve...

Most large broadcasters and OTT services have deployed multi-CDN solutions to improve the end-user experience for video. There have been many instances where a multi-CDN strategy was a key component in the overall OTT workflow.There are a lot of different ways to implement a multi-CDN strategy and much of it is dependent on how much the customer wa...