Macroeconomics

With 2.5 billion more people expected to live in cities by 2050, governments worldwide are seeking city-level solutions for city-level problems. Governments are turning to smart city initiatives to address a convergence of socioeconomic, resiliency, and citizen engagement pressures. Post-pandemic city revival initiatives are percolating far and wid...

A cashless society or ecosystem can be defined as one where traditional paper or metal-based currencies are overpowered by digital or virtual payment solutions. The COVID-19 pandemic has affected our day-to-day lives as well as businesses, societies, and the overall global economy. To reverse the apprehensions instilled in people’s minds with reg...

With customers adapting to the post-pandemic normal and preferring to stay at home, brands across the globe are seeking solutions to meet the increased demand for online services. The relatively sudden and significant increase in eCommerce has made it challenging for companies to maintain a workforce for customer assistance. Brands are relying on t...

After a deep contraction in 2020, the global economy staged a strong recovery in 2021, aided by robust fiscal stimulus measures, a dovish monetary policy, and a nearly 50% full vaccination rate. While recovery is set to continue into 2022, geopolitical tensions, high inflationary pressures, supply-chain disruptions, and a projected tightening of gl...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

Consumers, especially in the Western world, are looking for clean-label products. Circular economy is a key enabler for environmental friendly products, and reverse logistics, as a method to integrate the consumer in the upcycling and production cycle, is reinforcing this potential marketing aspect. Reverse logistics is the process of collecting...

Robotics is increasingly used in both industrial and nonindustrial settings. This research service focuses on nonindustrial robots that collaborate and work with humans. Such human-robot collaboration aims to offer convenience and care, control and monitoring, learning assistance, or other tasks which may require significant human effort and to hel...

21 Feb 2022  |  Global  |  Megatrends

Global Home as a Hub Growth Opportunities

Future Homes that Harmonize Work, Entertainment, Relaxation, Shared Living, Health, and Wellness Fuel New Product Development

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The COVID-19 pandemic forced customers to stay at home, and with restrictions on outside activities, the housebound often became overwhelmed with completing all of their daily tasks and activities in one space. This led to increased dependency on technology to improve their quality of life. This study explores home as a hub for entertainment, re...

11 Feb 2022  |  Global  |  Megatrends

Nine Mega Trends Leading the Sheconomy

Transformational Growth due to Increasing Economic Power of Women

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Key Issues Addressed

Women make up 48% of the global population and 35% of the global workforce. In the coming years, the world will witness growing female graduates, postgraduates, and workforce, women in leadership and managerial positions, and the rise of consumer power in the hands of women. Women are emerging as decision-makers in procuring most consumer durables,...