Voice of Customer Analysis of the Global Residential Battery Storage Market, 2016

Voice of Customer Analysis of the Global Residential Battery Storage Market, 2016

Understanding Consumers’ Perceptions, Expectations, and Willingness to Pay for Residential Battery Energy Storage Solutions is Key to Market Success

RELEASE DATE
11-Feb-2019
REGION
Global
Research Code: K303-01-00-00-00
SKU: AU01797-GL-MR_22855

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Description

The residential battery storage market is being spurred on by feed-in tariff and net metering revisions in residential PV hotspots, subsidies and tax incentives, rapid reductions in lithium-ion battery prices, and rising electricity tariffs. This is resulting in a shift from policy-driven markets for solar power grid trade to self-consumption-driven markets. The availability of residential storage increases the attractiveness for customers to enter the demand response market through similar aggregators, further increasing the value stack. Such functionalities allow for the opening up of income streams to customers besides enabling suppliers to offer system financing support, such as reduced or zero down payment loan, lease, or power purchase agreement (PPA) models. Significant reductions in upfront costs for customers through such models, combined with the provision of income streams, cost reduction through self-consumption, additional cost-reduction benefits when combined with electric vehicles, and advantages of a reliable, green energy supply to customers are expected to drive this market, even before system price reductions reach levels seen as acceptable for broad-based adoption.

The market is expected to diversify significantly, with the US and Australia representing the two largest break-out markets and other European markets—Italy and the UK—expected to record significant growth. This study throws light on customers’ interests, attitude, usage, and perceptions with regard to various aspects of the residential battery storage market globally. It assesses customer willingness to pay for the residential battery storage systems with their preferred methods and also sheds light on the different brands, purpose of purchase, design (features) requirements, sources of information on battery storage solutions and suppliers. The study highlights the various growth opportunities for emerging as well as established players and identifies critical strategic imperatives. It also includes a significant sample analysis from major countries such as USA, Australia, Korea, and European countries (UK, France, Germany, Spain, and Italy).

Key Issues Addressed

  • What is the attitude of general consumers towards energy efficiency and sustainability?
  • What are the key energy management systems used in today’s households?
  • What are the main reasons for installing a photovoltaic system and what can be done to improve the adoption rate?
  • What are the disadvantages of photovoltaic systems and battery storage systems from the customer perspective?
  • How is the adoption rate for home energy storage solutions expected to grow in the next five years?

Table of Contents

Top Findings

Key Takeaways—Market Targeting

Purchase of Home Energy Storage in the Next 5 Years

Electric Vehicle Charging

Photovoltaic System—Key Facts

Usage of Electricity Generated by PV Systems

Battery Energy Storage Solution Features

Place of Purchase of Home Battery Storage Solutions

Perceived Benefits of Battery Energy Storage

Disadvantages of Battery Energy Storage Solutions

Measures to Enhance Attractiveness of Battery Energy Storage (BES)

Selection Criteria for Battery Energy Storage Solutions

Sources of Information on Battery Storage Solutions and Suppliers

Battery Energy Storage Brand Awareness

Preferred Business Model for Battery Energy Storage

Preferred Price for Battery Energy Storage

Research Scope

Research Aims and Objectives

Research Methodology

Product Segmentation

Sample Structure

Attitude Towards Energy Efficiency and Sustainability

Annual Electricity Consumption and Expenditure

Energy Management Systems in Household Applications

Backup Power Systems in Household Applications

Photovoltaic System Key Facts

Reasons to Install—Photovoltaic System

Photovoltaic System Usage

Top Photovoltaic System Suppliers

Photovoltaic System Contract Type

Photovoltaic System Place of Purchase

Attitude Towards Battery Energy Storage

Perceived Benefits of Battery Energy Storage

Charging Electric Vehicles—Benefit of Battery Energy Storage

Disadvantages of Battery Energy Storage Solutions

Measures to Increase BES Attractiveness

Reasons for Battery Energy Storage Installation

Maintenance Frequency and Guarantee

Selection Criteria for Battery Energy Storage Solutions

Key Criteria for BES Provider Selection

Sources of Information—BES Solutions and Suppliers

Place of Next BES Purchase

Place of BES Purchase

Purchase of Home Energy Storage in the Next 5 Years

Battery Energy Storage Brand Awareness

Preferred Information on a Display Panel

Expectations Towards Size and Place of Installation

Preferred Price for Battery Energy Storage

Preferred Business Model for Battery Energy Storage

Expected Payback Period

Expected Guarantee Period

Growth Opportunity—Social Collaboration

Strategic Imperatives for Residential Battery Storage Industry

Conclusion

Legal Disclaimer

Payment Model Definitions

List of Exhibits

List of Figures
  • 1. Voice of Customer Analysis of the Residential Battery Storage Market: Photovoltaic System Key Facts, Global, 2016
  • 2. Voice of Customer Analysis of the Residential Battery Storage Market: Summary of Battery Energy Storage Solution Features, Global, 2016
  • 3. Voice of Customer Analysis of the Residential Battery Storage Market: Most Frequent Places of Purchase of Battery Energy Storage, Global, 2016
  • 4. Voice of Customer Analysis of the Residential Battery Storage Market: Popular BES Brands, Global, 2016
  • 5. Voice of Customer Analysis of the Residential Battery Storage Market: Respondents Distribution, Global, 2016
  • 6. Voice of Customer Analysis of the Residential Battery Storage Market: Annual Electricity Consumption and Expenditure, Global, 2016
  • 7. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Key Facts, Global, 2016
  • 8. Voice of Customer Analysis of the Residential Battery Storage Market: Maintenance Frequency and Guarantee, Global, 2016
  • 9. Voice of Customer Analysis of the Residential Battery Storage Market: Battery Storage Purchase Options, Global, 2016
  • 10. Voice of Customer Analysis of the Residential Battery Storage Market: Popular BES Brands, Global, 2016
  • 11. Voice of Customer Analysis of the Residential Battery Storage Market: Size and Place of Installation, Global, 2016
List of Charts
  • 1. Voice of Customer Analysis of the Residential Battery Storage Market: Top Findings, Global, 2016
  • 2. Voice of Customer Analysis of the Residential Battery Storage Market: Key Takeaways, Global, 2016
  • 3. Voice of Customer Analysis of the Residential Battery Storage Market: Purchase of Home Energy Storage, Global, 2016
  • 4. Voice of Customer Analysis of the Residential Battery Storage Market: PV System Possession, Global, 2016
  • 5. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Usage of Electricity Generated by PVS, Global, 2016
  • 6. Voice of Customer Analysis of the Residential Battery Storage Market: Reasons for Installing Battery Energy Storage Solutions, Global, 2016
  • 7. Voice of Customer Analysis of the Residential Battery Storage Market: Main Disadvantages of Battery Energy Storage Solutions, Global, 2016
  • 8. Voice of Customer Analysis of the Residential Battery Storage Market: Measures to Enhance BES Attractiveness, Global, 2016
  • 9. Voice of Customer Analysis of the Residential Battery Storage Market: Selection Criteria for BES, Global, 2016
  • 10. Voice of Customer Analysis of the Residential Battery Storage Market: Source of Information, Global, 2016
  • 11. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Business Model for Battery Energy Storage Solutions, Global, 2016
  • 12. Voice of Customer Analysis of the Residential Battery Storage Market: Optimal Price per Residential Storage System, Global, 2016
  • 13. Voice of Customer Analysis of the Residential Battery Storage Market: By Technology, Global, 2016
  • 14. Voice of Customer Analysis of the Residential Battery Storage Market: Attitude Towards Energy Efficiency and Sustainability, Global, 2016
  • 15. Voice of Customer Analysis of the Residential Battery Storage Market: Type of Energy Management Systems in Household Applications, Global, 2016
  • 16. Voice of Customer Analysis of the Residential Battery Storage Market: Type of Backup Power Systems in Household Applications, Global, 2016
  • 17. Voice of Customer Analysis of the Residential Battery Storage Market: Key Reasons to Install PVS, Global, 2016
  • 18. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Usage, Global, 2016
  • 19. Voice of Customer Analysis of the Residential Battery Storage Market: Top PVS Suppliers by Country, Global, 2016
  • 20. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Contract Type, Global, 2016
  • 21. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Purchase Place, Global, 2016
  • 22. Voice of Customer Analysis of the Residential Battery Storage Market: Attitude Towards BES, Global, 2016
  • 23. Voice of Customer Analysis of the Residential Battery Storage Market: Perceived Benefits of BES, Global, 2016
  • 24. Voice of Customer Analysis of the Residential Battery Storage Market: Potential Benefits of BES for EV Charging, Global, 2016
  • 25. Voice of Customer Analysis of the Residential Battery Storage Market: Disadvantages of BES, Global, 2016
  • 26. Voice of Customer Analysis of the Residential Battery Storage Market: Measures to Increase BES Attractiveness, Global, 2016
  • 27. Voice of Customer Analysis of the Residential Battery Storage Market: Key Reasons to Install BES, Global, 2016
  • 28. Voice of Customer Analysis of the Residential Battery Storage Market: Key Selection Criteria for BES Solutions, Global, 2016
  • 29. Voice of Customer Analysis of the Residential Battery Storage Market: Key Criteria for BES Provider Selection, Global, 2016
  • 30. Voice of Customer Analysis of the Residential Battery Storage Market: Top Sources of Information on Battery Storage Solutions and Suppliers, Global, 2016
  • 31. Voice of Customer Analysis of the Residential Battery Storage Market: Home Energy Storage Purchase, Global, 2016
  • 32. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Information on Display Panel, Global, 2016
  • 33. Voice of Customer Analysis of the Residential Battery Storage Market: Optimal Price per Residential Storage System, Global, 2016
  • 34. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Business Model for BES, Global, 2016
  • 35. Voice of Customer Analysis of the Residential Battery Storage Market: Expected Payback Period, Global, 2016
  • 36. Voice of Customer Analysis of the Residential Battery Storage Market: Expected Guarantee Period, Global, 2016
  • 37. Voice of Customer Analysis of the Residential Battery Storage Market: Proposition Analysis, Global, 2016
Related Research
The residential battery storage market is being spurred on by feed-in tariff and net metering revisions in residential PV hotspots, subsidies and tax incentives, rapid reductions in lithium-ion battery prices, and rising electricity tariffs. This is resulting in a shift from policy-driven markets for solar power grid trade to self-consumption-driven markets. The availability of residential storage increases the attractiveness for customers to enter the demand response market through similar aggregators, further increasing the value stack. Such functionalities allow for the opening up of income streams to customers besides enabling suppliers to offer system financing support, such as reduced or zero down payment loan, lease, or power purchase agreement (PPA) models. Significant reductions in upfront costs for customers through such models, combined with the provision of income streams, cost reduction through self-consumption, additional cost-reduction benefits when combined with electric vehicles, and advantages of a reliable, green energy supply to customers are expected to drive this market, even before system price reductions reach levels seen as acceptable for broad-based adoption. The market is expected to diversify significantly, with the US and Australia representing the two largest break-out markets and other European markets—Italy and the UK—expected to record significant growth. This study throws light on customers’ interests, attitude, usage, and perceptions with regard to various aspects of the residential battery storage market globally. It assesses customer willingness to pay for the residential battery storage systems with their preferred methods and also sheds light on the different brands, purpose of purchase, design (features) requirements, sources of information on battery storage solutions and suppliers. The study highlights the various growth opportunities for emerging as well as established players and identifies critical strategic imperatives
More Information
No Index No
Podcast No
Table of Contents | Executive Summary~ || Top Findings~ || Key Takeaways—Market Targeting~ || Purchase of Home Energy Storage in the Next 5 Years~ || Electric Vehicle Charging~ || Photovoltaic System—Key Facts~ || Usage of Electricity Generated by PV Systems~ || Battery Energy Storage Solution Features~ || Place of Purchase of Home Battery Storage Solutions~ || Perceived Benefits of Battery Energy Storage~ || Disadvantages of Battery Energy Storage Solutions~ || Measures to Enhance Attractiveness of Battery Energy Storage (BES)~ || Selection Criteria for Battery Energy Storage Solutions~ || Sources of Information on Battery Storage Solutions and Suppliers~ || Battery Energy Storage Brand Awareness~ || Preferred Business Model for Battery Energy Storage~ || Preferred Price for Battery Energy Storage~ | Research Scope, Objectives, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Methodology~ || Product Segmentation~ || Sample Structure~ | Attitude Towards Energy Efficiency~ || Attitude Towards Energy Efficiency and Sustainability~ | Energy Consumption and Costs~ || Annual Electricity Consumption and Expenditure~ | Current Energy Systems Usage~ || Energy Management Systems in Household Applications~ || Backup Power Systems in Household Applications~ | Photovoltaic Systems (PVS)—Details and Usage~ || Photovoltaic System Key Facts~ || Reasons to Install—Photovoltaic System~ || Photovoltaic System Usage~ || Top Photovoltaic System Suppliers~ || Photovoltaic System Contract Type~ || Photovoltaic System Place of Purchase~ | Battery Energy Solution Perception~ || Attitude Towards Battery Energy Storage~ || Perceived Benefits of Battery Energy Storage~ || Charging Electric Vehicles—Benefit of Battery Energy Storage~ || Disadvantages of Battery Energy Storage Solutions~ || Measures to Increase BES Attractiveness~ | Battery Energy Storage Facts~ || Reasons for Battery Energy Storage Installation~ || Maintenance Frequency and Guarantee~ | Battery Energy Storage Purchase~ || Selection Criteria for Battery Energy Storage Solutions~ || Key Criteria for BES Provider Selection~ || Sources of Information—BES Solutions and Suppliers~ || Place of Next BES Purchase~ || Place of BES Purchase~ || Purchase of Home Energy Storage in the Next 5 Years~ || Battery Energy Storage Brand Awareness~ | Battery Energy Storage Configuration Expectations~ || Preferred Information on a Display Panel~ || Expectations Towards Size and Place of Installation~ | Pricing and Payback Expectations~ || Preferred Price for Battery Energy Storage~ || Preferred Business Model for Battery Energy Storage~ || Expected Payback Period~ || Expected Guarantee Period~ | Growth Opportunities and Companies to Action~ || Growth Opportunity—Social Collaboration~ || Strategic Imperatives for Residential Battery Storage Industry~ | Conclusions and Future Outlook~ || Conclusion~ || Legal Disclaimer~ | Appendix~ || Payment Model Definitions~ || List of Exhibits~
List of Charts and Figures 1. Voice of Customer Analysis of the Residential Battery Storage Market: Photovoltaic System Key Facts, Global, 2016~ 2. Voice of Customer Analysis of the Residential Battery Storage Market: Summary of Battery Energy Storage Solution Features, Global, 2016~ 3. Voice of Customer Analysis of the Residential Battery Storage Market: Most Frequent Places of Purchase of Battery Energy Storage, Global, 2016~ 4. Voice of Customer Analysis of the Residential Battery Storage Market: Popular BES Brands, Global, 2016~ 5. Voice of Customer Analysis of the Residential Battery Storage Market: Respondents Distribution, Global, 2016~ 6. Voice of Customer Analysis of the Residential Battery Storage Market: Annual Electricity Consumption and Expenditure, Global, 2016~ 7. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Key Facts, Global, 2016~ 8. Voice of Customer Analysis of the Residential Battery Storage Market: Maintenance Frequency and Guarantee, Global, 2016~ 9. Voice of Customer Analysis of the Residential Battery Storage Market: Battery Storage Purchase Options, Global, 2016~ 10. Voice of Customer Analysis of the Residential Battery Storage Market: Popular BES Brands, Global, 2016~ 11. Voice of Customer Analysis of the Residential Battery Storage Market: Size and Place of Installation, Global, 2016~| 1. Voice of Customer Analysis of the Residential Battery Storage Market: Top Findings, Global, 2016~ 2. Voice of Customer Analysis of the Residential Battery Storage Market: Key Takeaways, Global, 2016~ 3. Voice of Customer Analysis of the Residential Battery Storage Market: Purchase of Home Energy Storage, Global, 2016~ 4. Voice of Customer Analysis of the Residential Battery Storage Market: PV System Possession, Global, 2016~ 5. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Usage of Electricity Generated by PVS, Global, 2016~ 6. Voice of Customer Analysis of the Residential Battery Storage Market: Reasons for Installing Battery Energy Storage Solutions, Global, 2016~ 7. Voice of Customer Analysis of the Residential Battery Storage Market: Main Disadvantages of Battery Energy Storage Solutions, Global, 2016~ 8. Voice of Customer Analysis of the Residential Battery Storage Market: Measures to Enhance BES Attractiveness, Global, 2016~ 9. Voice of Customer Analysis of the Residential Battery Storage Market: Selection Criteria for BES, Global, 2016~ 10. Voice of Customer Analysis of the Residential Battery Storage Market: Source of Information, Global, 2016~ 11. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Business Model for Battery Energy Storage Solutions, Global, 2016~ 12. Voice of Customer Analysis of the Residential Battery Storage Market: Optimal Price per Residential Storage System, Global, 2016~ 13. Voice of Customer Analysis of the Residential Battery Storage Market: By Technology, Global, 2016~ 14. Voice of Customer Analysis of the Residential Battery Storage Market: Attitude Towards Energy Efficiency and Sustainability, Global, 2016~ 15. Voice of Customer Analysis of the Residential Battery Storage Market: Type of Energy Management Systems in Household Applications, Global, 2016~ 16. Voice of Customer Analysis of the Residential Battery Storage Market: Type of Backup Power Systems in Household Applications, Global, 2016~ 17. Voice of Customer Analysis of the Residential Battery Storage Market: Key Reasons to Install PVS, Global, 2016~ 18. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Usage, Global, 2016~ 19. Voice of Customer Analysis of the Residential Battery Storage Market: Top PVS Suppliers by Country, Global, 2016~ 20. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Contract Type, Global, 2016~ 21. Voice of Customer Analysis of the Residential Battery Storage Market: PVS Purchase Place, Global, 2016~ 22. Voice of Customer Analysis of the Residential Battery Storage Market: Attitude Towards BES, Global, 2016~ 23. Voice of Customer Analysis of the Residential Battery Storage Market: Perceived Benefits of BES, Global, 2016~ 24. Voice of Customer Analysis of the Residential Battery Storage Market: Potential Benefits of BES for EV Charging, Global, 2016~ 25. Voice of Customer Analysis of the Residential Battery Storage Market: Disadvantages of BES, Global, 2016~ 26. Voice of Customer Analysis of the Residential Battery Storage Market: Measures to Increase BES Attractiveness, Global, 2016~ 27. Voice of Customer Analysis of the Residential Battery Storage Market: Key Reasons to Install BES, Global, 2016~ 28. Voice of Customer Analysis of the Residential Battery Storage Market: Key Selection Criteria for BES Solutions, Global, 2016~ 29. Voice of Customer Analysis of the Residential Battery Storage Market: Key Criteria for BES Provider Selection, Global, 2016~ 30. Voice of Customer Analysis of the Residential Battery Storage Market: Top Sources of Information on Battery Storage Solutions and Suppliers, Global, 2016~ 31. Voice of Customer Analysis of the Residential Battery Storage Market: Home Energy Storage Purchase, Global, 2016~ 32. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Information on Display Panel, Global, 2016~ 33. Voice of Customer Analysis of the Residential Battery Storage Market: Optimal Price per Residential Storage System, Global, 2016~ 34. Voice of Customer Analysis of the Residential Battery Storage Market: Preferred Business Model for BES, Global, 2016~ 35. Voice of Customer Analysis of the Residential Battery Storage Market: Expected Payback Period, Global, 2016~ 36. Voice of Customer Analysis of the Residential Battery Storage Market: Expected Guarantee Period, Global, 2016~ 37. Voice of Customer Analysis of the Residential Battery Storage Market: Proposition Analysis, Global, 2016~
Author Naga Karthik Voruganti
Industries Automotive
WIP Number K303-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9882-A6,9AF6-A6