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Japanese Automotive Seating Growth Opportunities
The Greater Adoption of Autonomous Driving and Premium Features in Mass-market Segments is Driving the Future Growth Potential of Automotive Seating
28-Apr-2022
Asia Pacific
Market Research
PCAD-01-00-00-00
AU02321-AP-MT_26498
Automotive seating is a mature market. Original equipment manufacturers (OEMs) need to design all passenger cars with seating systems, ensuring that the automotive seating market has never-diminishing demand. The seating market in Japan has traditionally been a complex network of OEM-supplier-Tier II relations owing to the traditional “keiretsu” system in play in the country. However, this system has been fading out gradually, opening new avenues for partnerships.
Seating systems traditionally include seat frames, track mechanisms, reclining mechanisms, riser mechanisms, seat cushions, back foam, upholstery, and headrests. Premium segments include electrical options for mechanisms, seat controls, ventilation, and massage modules. Seats in future autonomous vehicles will have flexible and modular systems, enabling the cabin to convert into spaces that address different consumer needs, enabling occupants to make more effective use of their time in the vehicle. Autonomous driving is expected to leave a long-lasting impact on the seating industry.
Key Issues Addressed
- How is the seating market expected to grow in Japan?
- How are the premium and mass-market segments expected to grow?
- What are the emerging trends in the seating sub-systems?
- How is autonomous driving expected to change the seating systems?
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Automotive Seating Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Key Competitors
Key Growth Metrics
Automotive Seating Ecosystem, Japan
Growth Drivers
Growth Restraints
Forecast Assumptions
Revenue and Unit Shipment Forecast
Forecast Analysis
Revenue Forecast by Segment
Unit Shipment Forecast by Segment
Pricing Trends
Competitive Environment
Market Share
Market Share Analysis
Key Growth Metrics
Revenue and Unit Shipment Forecast
Revenue Forecast by Sub-segment
Unit Shipment Forecast by Sub-segment
Forecast Analysis
Key Growth Metrics
Revenue and Unit Shipment Forecast
Revenue Forecast by Sub-segment
Unit Shipment Forecast by Sub-segment
Forecast Analysis
Seat-frame Architecture
Front-seat Architecture
Front-seat Architecture (continued)
Rear-seat Architecture
Overview of the CASE Roadmap
The Impact of CASE on Future Seating Systems
The Impact of CASE on Future Seating Systems (continued)
Seating Technology Evolution—Sustainability and Material
Seating Technology Evolution—Safety and HVAC
Seating Technology Evolution—Flexible Seating and Health, Wellness and Well-being (HWW)
Seating Technology Evolution—Position Control and Entertainment
Emerging Trends in Automotive Seating
Trends Focused on Autonomous Shuttles/Robo-taxis
Growth Opportunity 1—Integration of Life-on-board Themes into Seating Systems with the Rise of AD
Growth Opportunity 1—Integration of Life-on-board Themes into Seating Systems with the Rise of AD (continued)
Growth Opportunity 2—Alternative Material Usage in Seating Systems
Growth Opportunity 2—Alternative Material Usage in Seating Systems (continued)
Growth Opportunity 3—Shift Away from the Keiretsu System to Leverage Upcoming Trends and Technologies
Growth Opportunity 3—Shift Away from the Keiretsu System to Leverage Upcoming Trends and Technologies (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Automotive Seating: Key Growth Metrics, Japan, 2021
- Automotive Seating: Ecosystem, Japan, 2021
- Automotive Seating: Growth Drivers, Japan, 2022–2030
- Automotive Seating: Growth Restraints, Japan, 2022–2030
- Automotive Seating: Revenue and Unit Shipment Forecast, Japan, 2021–2030
- Automotive Seating: Revenue Forecast by Segment, Japan, 2021–2030
- Automotive Seating: Unit Shipment Forecast by Segment, Japan, 2021–2030
- Automotive Seating: Competitive Environment, Japan, 2021
- Automotive Seating: Revenue Share of Top Participants, Japan, 2021
- Front Seats: Key Growth Metrics, Japan, 2021
- Front Seats: Revenue and Unit Shipment Forecast, Japan, 2021–2030
- Front Seats: Revenue Forecast by Sub-segment, Japan, 2021–2030
- Front Seats: Unit Shipment Forecast by Sub-segment, Japan, 2021–2030
- Rear Seats: Key Growth Metrics, Japan, 2021
- Rear Seats: Revenue and Unit Shipment Forecast, Japan, 2021–2030
- Rear Seats: Revenue Forecast by Sub-Segment, Japan, 2021–2030
- Rear Seats: Unit Shipment Forecast by Sub-segment, Japan, 2021–2030
- Automotive Seating: CASE Roadmap Overview, Japan, 2021
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