North American Automotive Batteries Aftermarket, Forecast to 2022

Spotlight on Advanced Enhanced Flooded Batteries (EFB) and Absorbed Glass Mat Batteries (AGM) as Premium, High-Priced Products Optimize Growth Potential

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Research Overview
This Frost & Sullivan research service analyses the drivers, restraints, trends and forecasts in the North American batteries aftermarket. The study meticulously explores vehicle owners' attitudes and behaviors towards vehicle maintenance and auto technicians' choice of replacement batteries. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments:
  • Conventional lead acid battery (flooded lead acid batteries, enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
  • Start stop battery (enhanced flooded batteries (EFB), absorbed glass mat batteries (AGM))
  • Nickel metal hydride battery (NiMH)
  • Lithium ion battery (phosphate based, silica based, manganese based, titanate based)

Market Overview

Premium Batteries will Chiefly Drive the Overall Revenue Growth

The increase in the number of vehicles in operations (VIO) and the rise in the average vehicle age from 10.5 to 10.8 years is expected to provide a thrust to the batteries aftermarket in North America. However, with newer vehicles being equipped with advanced, higher-priced, premium batteries such as AGM and EFB, there is considerable scope for revenue growth. This higher uptake of complex battery technologies will also lead to the rise of battery specialists and traditional distributors as the most preferred channels of distribution.

Meanwhile, the greater prevalence of private labelling among distributors and the consolidation of distributors will put downward pressure on prices and reduce the bargaining power of the battery suppliers. Distributors have also started directly sourcing from manufacturers in Asia, which might further force the suppliers to reduce the prices.

Another segment that is rising in prominence in the batteries aftermarket is the hybrid electric vehicle (HEV) batteries segment. The high costs involved in the replacement of HEV batteries cause vehicle owners to opt for original equipment services (OES) instead of independent aftermarket suppliers. In response, aftermarket installers have started focusing on the reconditioning and refurbishment of HEV batteries to optimize the growing demand in the replacement market segment.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
Market Overview
Competitive Positioning of Key Industry Participants
Johnson Controls Inc. (JCI)
East Penn Manufacturing
Exide
Key Findings and Future Outlook
Market Status
Competition
Technology
Distribution
2. Definitions and Segmentation
Product Segmentation
Definitions
Market
Units
Pricing
Revenue
CAGR
Vehicle Segmentation
3. Market Overview
Market Structure
Product Technology Roadmap
4. Drivers and Restraints—Total Batteries Aftermarket
Demand Influencers
Class 1 to 3 Vehicle Segment—Demand Analysis
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
5. Forecast and Trends—Total Batteries Aftermarket
Unit Shipment Forecast by Product Segmentation
Unit Shipment Forecast Discussion by Product Segmentation
Revenue Forecast by Product Segmentation
Revenue Forecast Discussion by Product Segmentation
Pricing Trends and Forecast
Pricing Forecast Discussion by Product Segmentation
Percent Revenue Forecast by Distribution Channel
Distribution Channel Discussion
6. Market Share and Competitive Analysis—Total Batteries Aftermarket
Supplier Market Share Analysis
Market Share Discussion
Product Segmentation and Brand Portfolio by Distributors
7. Battery Recycling
8. Hybrid Electric Battery Aftermarket Analysis
Hybrid Electric Vehicles (HEV) in Operation
Hybrid Electric Vehicles Batteries Aftermarket
Percent Revenue Forecast by Distribution Channel
Hybrid Battery Reconditioning and Refurbishment
Hybrid Battery Reconditioning Process
USA—EV Public Charging Outlets by State
9. 2015 United States Vehicle Maintenance—Vehicle Owners’ Attitudes and Behaviors
Methodology
Methodology
Sample Size
Fieldwork
Quota
Criteria for Participation
Reporting Notes
Products/Services Purchased
Minor Maintenance
10. 2015 US Auto Technicians' Choice—Replacement Parts
Methodology
Methodology
Sample
Research History
Technical Note—A Matrix to Guide the Strategic Prioritization of Needs to Optimize Preference
Strategic Prioritization of Needs—Discovering What Drives the Selection of Batteries
Technical Note—Understanding Brand Maps
Brand Map—Top Installed Battery Brands and Influential Attributes
Installed Batteries Procedure—Shop Type
Distribution Channels for Batteries—Wave over Wave
Most Prevalent Battery Brands Installed Across All Brands Available—Shop Type
11. Conclusions and Future Outlook
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
12. Appendix
Abbreviations and Acronyms Used
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Total Batteries Aftermarket: Market Engineering Measurements, North America, 2015
2. Total Batteries Aftermarket: Distribution Channel Analysis, North America, 2015
3. Total Batteries Aftermarket: Technology and Product Roadmap, North America, 2005–2020
4. Total Batteries Aftermarket: Vehicles in Operation, North America, 2015 and 2022
5. Total Batteries Aftermarket: Average Vehicle Age, North America, 2015 and 2022
6. Total Batteries Aftermarket: New Vehicle Sales by Battery System, North America, 2015 and 2022
7. Total Batteries Aftermarket: Average Annual Distance Travelled, North America, 2015 and 2022
8. Total Batteries Aftermarket: Unit Shipment Forecast by Product Segmentation, North America, 2012–2022
9. Total Batteries Aftermarket: Revenue Forecast by Product Segmentation, North America, 2012–2022
10. Total Batteries Aftermarket: Pricing Trends and Forecast, North America, 2012–2022
11. Total Batteries Aftermarket: Percent Revenue Forecast by Distribution Channel, North America, 2012–2022
12. Total Batteries Aftermarket: Percent Revenue Breakdown, North America, 2015
13. Hybrid Electric Vehicles in Operation: North America, 2012–2022
14. HEV Batteries Aftermarket: Unit Shipment Forecast, North America, 2012–2022
15. HEV Batteries Aftermarket: Percent Revenue Forecast by Distribution Channel, North America, 2015
16. HEV Batteries Aftermarket: Hybrid Battery Replacement vs. Reconditioning Cost Analysis, North America, 2015
17. Hybrid Battery Reconditioning Process, North America, 2015
18. Products/Services Purchased with Last Oil Change, US, 2015
19. Products/Services Purchased Outside of Last Oil Change, US, 2015
20. Maintenance Services within the Last Year, US, 2015
21. Installing Batteries Procedure by Shop Type, US, 2015
22. Distribution Channels for Batteries, US, 2013 to 2015
23. Percentage of Brands Installed by Shop Type: US, 2015
24. Total Batteries Aftermarket: Key Conclusions, North America, 2015


1. Total Batteries Aftermarket: Key Takeaways, North America, 2015
2. Total Batteries Aftermarket: Key Takeaways, North America, 2015
3. Total Batteries Aftermarket: Competitive Landscape, North America, 2015
4. Total Batteries Aftermarket: Current and Future Outlook, North America, 2015 and 2022
5. Total Batteries Aftermarket: Vehicle Segmentation, North America, 2015
6. Total Batteries Aftermarket: Key Market Drivers, North America, 2016–2022
7. Total Batteries Aftermarket: Key Market Restraints, North America, 2016–2022
8. Total Batteries Aftermarket: Product Segmentation and Brand Portfolio by Distributors, North America, 2015
9. Total Batteries Aftermarket: Product Segmentation and Brand Portfolio by Distributors, North America, 2015
10. Strategic Prioritization of Needs—Batteries, US, 2015
11. Perception Map of Battery Brands—Total Sample, US, 2015



Keyword1
battery
Keyword2
automotive battery
Keyword3
battery

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