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Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success
15-Feb-2016
South Asia, Middle East & North Africa
Market Research
9AC1-00-14-00-00
EM00194-SA-MR_16452
India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.
Key Findings
Key Findings (continued)
Current and Future Outlook
Current and Future Outlook (continued)
Internet Scenario in India
Internet Scenario in India (continued)
Video Viewership Analysis
Demography of Indian Internet Users based on Age
Videos Watched Online and Average Video per Viewer
Activities on Mobile
YouTube: Market Activities and Business Models
YouTube: Viral Videos
OTT Video Ecosystem
OTT Video Ecosystem (continued)
Ecosystem Key Stakeholders in India
OTT Platforms of Leading Network Companies
Market Drivers
Market Challenges
Market Restraints
Revenue Models in Online Videos
Remonetizing Old Content
Increased Ad Revenues on Digital Platforms
Broadband Video Viewers Forecast, India
OTT Video Subscribers Forecast, India
Licensing Cost Dynamics
Business Models: OTT in India, 2015
OTT For The Future, India
OTT For The Future, India (continued)
Key Conclusions
The Last Word: Three Big Predictions
Learn More: Next Steps
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Industries | Entertainment and Media |
| WIP Number | 9AC1-00-14-00-00 |
| Is Prebook | No |
Over the Top (OTT) Video Market in India, 2015
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