Over the Top (OTT) Video Market in India, 2015

Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success

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India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.

Table of Contents

Over the Top (OTT) Video Market in India, 2015Executive SummaryKey FindingsKey Findings (continued)Current and Future Outlook Current and Future Outlook (continued)The ‘Digital India’ Overview for Multiscreen VideoInternet Scenario in India Internet Scenario in India (continued)Video Viewership AnalysisDemography of Indian Internet Users based on AgeVideos Watched Online and Average Video per Viewer Activities on MobileYouTube: Market Activities and Business Models YouTube: Viral Videos Over-the-Top (OTT) Video EcosystemOTT Video EcosystemOTT Video Ecosystem (continued)Ecosystem Key Stakeholders in IndiaOTT Platforms of Leading Network CompaniesDrivers, Challenges and RestraintsMarket DriversMarket ChallengesMarket RestraintsRevenue Models and ForecastRevenue Models in Online VideosRemonetizing Old ContentIncreased Ad Revenues on Digital PlatformsBroadband Video Viewers Forecast, IndiaOTT Video Subscribers Forecast, IndiaLicensing Cost DynamicsBusiness Models: OTT in India, 2015OTT For The Future, IndiaOTT For The Future, India (continued)ConclusionsKey ConclusionsThe Last Word: Three Big PredictionsLearn More: Next StepsLegal Disclaimer




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