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Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success
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India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.
European Over-the-top (OTT) Video Services Market, October 2017
OTT Growth Not A Big Driver of Revenue for CDNs
Best Practices for Using A Multi-CDN Strategy
Content Licensing Costs Too High for OTT Services to be Profitable
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Over-the-top (OTT) Video/Video-on-demand (VOD) Executive Brief, Europe, 2017
Over-the-top (OTT) Video Executive Brief, India, 2017
Over-the-top (OTT) Video Services to Transform TV Viewing in Middle East and North Africa, Forecast to 2021
Global Smart TV and Streaming Media Devices Markets, Forecast to 2021
Akamai’s Media Pricing Cuts Fail to Address the Company’s Underlying Issues
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