Over the Top (OTT) Video Market in India, 2015

Over the Top (OTT) Video Market in India, 2015

Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success

RELEASE DATE
15-Feb-2016
REGION
South Asia, Middle East & North Africa
Research Code: 9AC1-00-14-00-00
SKU: EM00194-SA-MR_16452

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Description

India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.

Table of Contents

Key Findings

Key Findings (continued)

Current and Future Outlook

Current and Future Outlook (continued)

Internet Scenario in India

Internet Scenario in India (continued)

Video Viewership Analysis

Demography of Indian Internet Users based on Age

Videos Watched Online and Average Video per Viewer

Activities on Mobile

YouTube: Market Activities and Business Models

YouTube: Viral Videos

OTT Video Ecosystem

OTT Video Ecosystem (continued)

Ecosystem Key Stakeholders in India

OTT Platforms of Leading Network Companies

Market Drivers

Market Challenges

Market Restraints

Revenue Models in Online Videos

Remonetizing Old Content

Increased Ad Revenues on Digital Platforms

Broadband Video Viewers Forecast, India

OTT Video Subscribers Forecast, India

Licensing Cost Dynamics

Business Models: OTT in India, 2015

OTT For The Future, India

OTT For The Future, India (continued)

Key Conclusions

The Last Word: Three Big Predictions

Learn More: Next Steps

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Special Price: $750 (Limited Period Only)\ \ India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 million unique connected video viewers in India, and about 1.3 million OTT paid video subscribers. With increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement.
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Podcast No
Industries Entertainment and Media
WIP Number 9AC1-00-14-00-00
Is Prebook No