Scenario Analysis of Apple's Strategy to Enter the Car Industry

Scenario Analysis of Apple's Strategy to Enter the Car Industry

Project Titan the Potential Next Big Disrupter of Autonomous Driving, Ride Sharing, and Connected Vehicles via a Product- or a Service-focused Approach

RELEASE DATE
18-Nov-2016
REGION
North America
Research Code: K129-01-00-00-00
SKU: AU01407-NA-MR_19179
$4,950.00
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$4,950.00
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Description

The autonomous, connected, electric, and shared mobility market is expected to transform mass transportation and the global automotive industry by 2030. Entry of Silicon Valley companies into the automotive industry has created a fertile ecosystem for developing cars of the future. As the infrastructure is in place, Apple could utilize this ecosystem to help establish its presence in the automotive industry.

Considering the recent hiring spree of auto experts and nearly $10 billion spent on research and development, Apple’s entry into the automotive space is expected. Apple could take a product- or a service-focused approach with Project Titan. The aim of this research is to study and analyze Apple’s automotive industry vision, corporate strategy, and investments in key areas including autonomous, electrified, and connected vehicles.

RESEARCH: INFOGRAPHIC

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Table of Contents

Executive Summary—Key Findings

Executive Summary—Apple as a Car Manufacturer

Executive Summary—Apple as a Service Provider

Executive Summary—Future Outlook

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Vehicle Segmentation

Silicon Valley—Automotive Technology Evolution Snapshot

An Introduction to Apple’s Automotive Offerings—Current and Future

Apple’s Automotive Ambition—Rationale

Sales and Margin Figures

Apple Car—Possible Business Scenarios towards Auto Industry Debut

Scenario 2 (b)—Apple as a Shared Mobility Solution Provider

Scenario 2 (c)—Autonomous Vehicles for Shared Mobility

Scenario 2—Summary of Apple’s Service Focus

Research Takeaways

Impact of Apple on Auto Industry

The Last Word—3 Big Predictions

Legal Disclaimer

Apple Auto Industry Debut: A Timeline of Recent Activities—Sources

Acronyms

Learn More—Next Steps

Market Engineering Methodology

List of Figures
  • 1. Apple Automotive Profile: Apple as a Solution Provider, Global, 2016–2030
  • 2. Apple Automotive Profile: Future Outlook, Global, 2016–2030
  • 3. Apple Automotive Profile: Vehicle Segmentation, Global, 2016
  • 4. Apple Automotive Profile: Silicon Valley—Automotive Technology Evolution Snapshot, Global, 2000–2025
  • 5. Apple Automotive Profile: An Introduction to Apple’s Automotive Offerings—Current and Future, Global, 1976–2025
  • 6. Apple Automotive Profile: Apple’s Automotive Ambition—Rationale, Global, 2016–2030
  • 7. Apple Automotive Profile: A Timeline of Recent Activities, Global, 2014–2016
  • 8. Apple Automotive Profile: Mapping Project Titan with In-house Talent, Global, 2014–2016
  • 9. Apple Automotive Profile: Apple Car Features, Global, 2016–2030
  • 10. Apple Automotive Profile: Apple Car Pricing Strategy, Global, 2016–2030
  • 11. Apple Automotive Profile: Future Potential Apple Car Retailing Scenarios, Global, 2016–2030
  • 12. Apple Automotive Profile: Mapping Project Titan with In-house Talent (Software), Global, 2014–2016
  • 13. Apple Automotive Profile: Recent Acquisitions, Partnerships, and Investments, Global, 2015–2016
  • 14. Apple Automotive Profile: Recent Automotive Software Related Patent Publication, Global, 2014 to 2016
  • 15. Apple Automotive Profile: Apple Automotive Software Focus, Global, 2016
  • 16. Apple Automotive Profile: Adoption Rate of Apple CarPlay+, Global, 2016–2030
  • 17. Apple Automotive Profile: Projected Revenue from CarPlay+, Global, 2016–2030
  • 18. Apple Automotive Profile: Apple as an Autonomous Driving Solution Provider, Global, 2016–2030
  • 19. Apple Automotive Profile: Apple “iBrain” Kit—Some Wild Speculations, Global, 2016–2030
  • 20. Apple Automotive Profile: iBrain—Projected Revenue and Challenges, Global, 2016 to 2030
  • 21. Apple Automotive Profile: Apple as a Shared Mobility Solution Provider, Global, 2016–2030
  • 22. Apple Automotive Profile: Key Conclusions, Global, 2016–2030
  • 23. Apple Automotive Profile: Impact of Apple on Auto Industry, Global, 2016–2030
List of Charts
  • 1. Apple Automotive Profile: Apple as a Car Manufacturer, Global, 2016–2030
  • 2. Apple Automotive Profile: Apple as a Solution Provider, Global, 2016–2030
  • 3. Apple Automotive Profile: Apple’s Automotive Ambition—Rationale, Global, 2016–2030
  • 4. Apple Automotive Profile: Sales and Margin Figures, Global, 2011–2015
  • 5. Apple Products: Recurring Revenue Stream, Global, 2011–2015
  • 6. Apple Automotive Profile: Possible Business Scenarios towards Auto Industry Debut, Global, 2016–2030
  • 7. Apple Automotive Profile: The Apple Car—Product Concept, Global, 2016–2030
  • 8. Project Titan—Vehicle Sales and Revenue Projection, Global,
  • 9. 2021 to 2025
  • 10. Apple Automotive Profile: Apple Car Automotive Manufacturing Plans, Global, 2016–2030
  • 11. Apple Automotive Profile: Apple Car—Retail Locations, Global, 2016–2030
  • 12. Apple Automotive Profile: “CarPlay+”—Offerings and Features, Global, 2016–2030
  • 13. Apple Automotive Profile: “CarPlay+”—Advanced Connected Car Solution, Global, 2016–2030
  • 14. CarPlay+ Adoption Rate, Global, 2021 to 2030
  • 15. Apple Automotive Profile: Revenue Projection—CarPlay+, Global, 2021–2030
  • 16. Apple Automotive Profile: “iBrain” Sales & Revenue Projections, Global, 2021–2030
  • 17. Apple Automotive Profile: Autonomous Vehicle for Shared Mobility, Global, 2016–2030
  • 18. Apple Automotive Profile: Summary of Apple’s Service Focus, Global, 2016–2030
Related Research
The autonomous, connected, electric, and shared mobility market is expected to transform mass transportation and the global automotive industry by 2030. Entry of Silicon Valley companies into the automotive industry has created a fertile ecosystem for developing cars of the future. As the infrastructure is in place, Apple could utilize this ecosystem to help establish its presence in the automotive industry. Considering the recent hiring spree of auto experts and nearly $10 billion spent on research and development, Apple’s entry into the automotive space is expected. Apple could take a product- or a service-focused approach with Project Titan. The aim of this research is to study and analyze Apple’s automotive industry vision, corporate strategy, and investments in key areas including autonomous, electrified, and connected vehicles. Research Scope: 1. Look into current and future technology focus in Silicon Valley 2. Understand Apple’s efforts to enter the automotive industry 3. Predict possible products and/or service that Apple could offer based on recent talent and company acquisitions/partnerships 4. Highlight target markets along with sales and revenue numbers 5. Understand the impact on Apple’s existing product and service mix if it enters the automotive industry Key Questions this Study will Answer: 1. What is Apple trying to achieve by entering into the automotive space and how would it disrupt the automotive sector? 2. What are the possible outcomes of Project Titan? Will Apple come out with a new product or offer software services for automotive companies? 3. If Apple chooses to manufacture a product, what would it be? What are the expected sales and revenue values that Apple can expect by 2025? 4. What possible services can Apple offer to the automotive industry by 2021? How can Apple leverage its iPhone customer base to gain popularity for its automotive services? 5. What are Frost & Sullivan’s three main predictions with regards to Project Tit
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Table of Contents | Executive Summary~ || Executive Summary—Key Findings~ || Executive Summary—Apple as a Car Manufacturer~ || Executive Summary—Apple as a Service Provider~ || Executive Summary—Future Outlook~ | Research Scope and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Segmentation~ || Vehicle Segmentation~ | An Introduction to Apple’s Automotive Footprint~ || Silicon Valley—Automotive Technology Evolution Snapshot~ || An Introduction to Apple’s Automotive Offerings—Current and Future~ || Apple’s Automotive Ambition—Rationale~ || Sales and Margin Figures~ || Apple Car—Possible Business Scenarios towards Auto Industry Debut~ | Scenario 1—The Apple Car: Autonomous Electric~ || Scenario 1~ ||| Apple Auto Industry Debut: A Timeline of Recent Activities~ ||| Mapping Project Titan with In-house Talent~ ||| The Apple Car: Product Concept~ ||| Apple Car: Features~ ||| Apple Car: Pricing Strategy~ ||| Apple Car: Revenue Projections~ ||| Apple Car: Automotive Manufacturing Plans~ ||| Future Potential Apple Car Retailing Scenarios~ ||| Apple Car: Retail Locations~ ||| Apple Car: Challenges~ ||| Summary of Apple’s Product Focus~ | Scenario 2—Apple as a Solution Provider~ || Scenario 2~ ||| Mapping Project Titan with In-house Talent (Software)~ ||| Recent Acquisitions, Partnerships, and Investments~ ||| Recent Automotive Software Related Patent Publication~ ||| Apple Automotive Software Focus—Beyond CarPlay~ | Scenario 2 (a)—Apple as a Connected Car Solution Provider~ || Scenario 2 (a)~ ||| CarPlay+: Advanced Connected Car Solution~ ||| CarPlay+: Offerings and Features~ ||| Adoption Rate of Apple CarPlay+~ ||| Projected Revenue from CarPlay+~ | Scenario 2 (b)—Apple as an Autonomous Driving Solution Provider~ || Scenario 2 (b)~ ||| Apple as an Autonomous Driving Solution Provider~ ||| Apple “iBrain” Kit: Some Wild Speculations~ ||| iBrain: Projected Revenue and Challenges~ | Scenario 2 (c)—Apple as a Shared Mobility Solution Provider~ || Scenario 2 (b)—Apple as a Shared Mobility Solution Provider~ || Scenario 2 (c)—Autonomous Vehicles for Shared Mobility~ || Scenario 2—Summary of Apple’s Service Focus~ | Research Takeaways~ || Research Takeaways~ || Impact of Apple on Auto Industry~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Apple Auto Industry Debut: A Timeline of Recent Activities—Sources~ || Acronyms~ || Learn More—Next Steps~ || Market Engineering Methodology~
List of Charts and Figures 1. Apple Automotive Profile: Apple as a Solution Provider, Global, 2016–2030~ 2. Apple Automotive Profile: Future Outlook, Global, 2016–2030~ 3. Apple Automotive Profile: Vehicle Segmentation, Global, 2016~ 4. Apple Automotive Profile: Silicon Valley—Automotive Technology Evolution Snapshot, Global, 2000–2025~ 5. Apple Automotive Profile: An Introduction to Apple’s Automotive Offerings—Current and Future, Global, 1976–2025~ 6. Apple Automotive Profile: Apple’s Automotive Ambition—Rationale, Global, 2016–2030~ 7. Apple Automotive Profile: A Timeline of Recent Activities, Global, 2014–2016~ 8. Apple Automotive Profile: Mapping Project Titan with In-house Talent, Global, 2014–2016~ 9. Apple Automotive Profile: Apple Car Features, Global, 2016–2030~ 10. Apple Automotive Profile: Apple Car Pricing Strategy, Global, 2016–2030~ 11. Apple Automotive Profile: Future Potential Apple Car Retailing Scenarios, Global, 2016–2030~ 12. Apple Automotive Profile: Mapping Project Titan with In-house Talent (Software), Global, 2014–2016~ 13. Apple Automotive Profile: Recent Acquisitions, Partnerships, and Investments, Global, 2015–2016~ 14. Apple Automotive Profile: Recent Automotive Software Related Patent Publication, Global, 2014 to 2016~ 15. Apple Automotive Profile: Apple Automotive Software Focus, Global, 2016~ 16. Apple Automotive Profile: Adoption Rate of Apple CarPlay+, Global, 2016–2030~ 17. Apple Automotive Profile: Projected Revenue from CarPlay+, Global, 2016–2030~ 18. Apple Automotive Profile: Apple as an Autonomous Driving Solution Provider, Global, 2016–2030~ 19. Apple Automotive Profile: Apple “iBrain” Kit—Some Wild Speculations, Global, 2016–2030~ 20. Apple Automotive Profile: iBrain—Projected Revenue and Challenges, Global, 2016 to 2030~ 21. Apple Automotive Profile: Apple as a Shared Mobility Solution Provider, Global, 2016–2030~ 22. Apple Automotive Profile: Key Conclusions, Global, 2016–2030~ 23. Apple Automotive Profile: Impact of Apple on Auto Industry, Global, 2016–2030~| 1. Apple Automotive Profile: Apple as a Car Manufacturer, Global, 2016–2030~ 2. Apple Automotive Profile: Apple as a Solution Provider, Global, 2016–2030~ 3. Apple Automotive Profile: Apple’s Automotive Ambition—Rationale, Global, 2016–2030~ 4. Apple Automotive Profile: Sales and Margin Figures, Global, 2011–2015~ 5. Apple Products: Recurring Revenue Stream, Global, 2011–2015~ 6. Apple Automotive Profile: Possible Business Scenarios towards Auto Industry Debut, Global, 2016–2030~ 7. Apple Automotive Profile: The Apple Car—Product Concept, Global, 2016–2030~ 8. Project Titan—Vehicle Sales and Revenue Projection, Global, ~ 9. 2021 to 2025 ~ 10. Apple Automotive Profile: Apple Car Automotive Manufacturing Plans, Global, 2016–2030~ 11. Apple Automotive Profile: Apple Car—Retail Locations, Global, 2016–2030~ 12. Apple Automotive Profile: “CarPlay+”—Offerings and Features, Global, 2016–2030~ 13. Apple Automotive Profile: “CarPlay+”—Advanced Connected Car Solution, Global, 2016–2030~ 14. CarPlay+ Adoption Rate, Global, 2021 to 2030 ~ 15. Apple Automotive Profile: Revenue Projection—CarPlay+, Global, 2021–2030 ~ 16. Apple Automotive Profile: “iBrain” Sales & Revenue Projections, Global, 2021–2030~ 17. Apple Automotive Profile: Autonomous Vehicle for Shared Mobility, Global, 2016–2030~ 18. Apple Automotive Profile: Summary of Apple’s Service Focus, Global, 2016–2030~
Author Ajay Natteri Mangadu
Industries Automotive
WIP Number K129-01-00-00-00
Is Prebook No