Scenario Analysis of Apple's Strategy to Enter the Car Industry

Research Scope:

1. Look into current and future technology focus in Silicon Valley
2. Understand Apple’s efforts to enter the automotive industry
3. Predict possible products and/or service that Apple could offer based on recent talent and company acquisitions/partnerships 
4. Highlight target markets along with sales and revenue numbers
5. Understand the impact on Apple’s existing product and service mix if it enters the automotive industry

Key Questions this Study will Answer: 

1. What is Apple trying to achieve by entering into the automotive space and how would it disrupt the automotive sector? 
2. What are the possible outcomes of Project Titan? Will Apple come out with a new product or offer software services for automotive companies? 
3. If Apple chooses to manufacture a product, what would it be? What are the expected sales and revenue values that Apple can expect by 2025?
4. What possible services can Apple offer to the automotive industry by 2021? How can Apple leverage its iPhone customer base to gain popularity for its automotive services?
5. What are Frost & Sullivan’s three main predictions with regards to Project Titan and what is the rationale behind these predictions?

Apple’s entry into the automotive industry will help it complete its ecosystem comprising devices-software, cloud storage, and home kit thereby offering seamless access to personal data both at home and on the move.  Ultimately, Apple is expected to have a prominent presence in the automotive space by 2021, either as an automotive manufacturer or as a service provider—possible scenarios for each are outlined in this research.

• Scenario 1: Apple Car—Autonomous Electric (including car features, product strategy, revenue projections, manufacturing plans, retailing, retail locations, and challenges)
• Scenario 2: Apple as Service/Connected Car/Autonomous Driving Solution Provider (including in-house talent (software); acquisitions, partnerships, investments; CarPlay+ offerings, features, adoption, revenue projections; “iBrain” hardware kit with projected revenue and challenges)