Strategic Analysis of the Turkish Fleet Leasing Market

Market Likely to Overtake those in Certain Key European Countries

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The study provides an analysis of the current market for fleet leasing in Turkey and explores new opportunities for future growth. It aims to analyze and forecast fleet leasing market and identify growth opportunities for the market participants in Turkey.  It also provides an understanding of the future of mobility trends and the key performance indicators. The study focuses in detail on elements such as New Fleet End Sales, New Mobility Solutions, External Challenges of the market Analysis of the Total Cost of Ownership, Application of Alternative fuelled engine vehicles in fleet leasing, Usage of Telematics in fleet leasing, Competitor Analysis in fleet leasing, and the Emerging Technologies

Table of Contents

ExecutiveSummaryExecutive Summary—Key FindingsExecutive Summary—Competitive Positioning of Turkey versus EuropeExecutive Summary—Competitive Positioning of Turkey versus Europe (continued) Executive Summary—Competitive Positioning of Turkey versus Europe (continued) Executive Summary—New Vehicle Leasing Penetration Executive Summary—Outright Purchases versus Operational Leasing Executive Summary—Fleet Size by Company (Case Study)Executive Summary—Total Market Unit Shipment SnapshotExecutive Summary—Breakdown by Customers, Car Segment, and OEMsExecutive Summary—Total Market Share of Participants Executive Summary—Key Performance IndicatorsExecutive Summary—Key Performance Indicators (continued)Executive Summary—Future Mobility Business ModelsExecutive Summary—Future Mobility Business Models (continued) Executive Summary—Key Findings and Future Outlook Executive Summary—Key Findings and Future Outlook (continued) Research Scope, Objectives, and MethodologyResearch ScopeResearch BackgroundResearch Aims and ObjectivesKey Questions this Study will AnswerResearch MethodologyKey Participant Groups Compared in this StudyDefinitions and SegmentationFleet Leasing Market—DefinitionsFleet Leasing Market—SegmentationMega Trends and Industry Convergence ImplicationsMega Trends Impacting and Influencing Fleet LeasingImpact of Top Mega Trends on the Turkish Fleet MarketImpact of Top Mega Trends on the Turkish Fleet Market (continued)Impact of Top Mega Trends on the Turkish Fleet Market (continued)Impact of Top Mega Trends on the Turkish Fleet Market (continued)Impact of Top Mega Trends on the Turkish Fleet Market (continued)Impact of Top Mega Trends on the Turkish Fleet Market (continued)Impact of Top Mega Trends on the Turkish Fleet Market (continued)External Challenges: Drivers and Restraints—Total Fleet Leasing MarketDrivers and RestraintsMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedTotal Fleet Market—Penetration Scenario AnalysisTotal Fleet Market—New Vehicle Lease Penetration in New Vehicle SalesTotal Fleet Market—Company Car Parc PenetrationTotal Fleet Market—Operational Leasing Car Parc PenetrationTotal Fleet Market—Operational Leasing Car ParcTotal Fleet Market—Operational Leasing Car Parc (continued)Total Fleet Leasing Market—Market Breakdown by Engine TypeTotal Fleet Leasing Market—Market Breakdown by OEMs’ Brand ShareTotal Fleet Leasing Market—Market Breakdown by Car SegmentTotal Fleet Leasing Market—Market Breakdown by Industry SegmentationTotal Cost of Ownership (TCO) and Benefits of Fleet Leasing over Outright PurchaseComparison of Outright Purchases and Fleet LeasingComparison of Outright Purchases and Fleet Leasing (continued)Comparison of Outright Purchases and Fleet Leasing (continued)Advantages of Fleet Leasing for StakeholdersComparison of TCO for Internal Combustion Engines and Battery Electric VehiclesComparison of TCO in Turkey and EuropeAssumptions and Definitions of TCOFactors Driving Optimisation of TCOFactors Driving Optimisation of TCO (continued)Factors Driving Optimisation of TCO (continued)New Mobility Business Models in the European Fleet Leasing Market Features of Corporate Car Sharing Benefits of Corporate Car SharingPenetration of Electric Vehicles in Fleet Leasing Technology Trends in Powertrain DomainFleet Managers’ Perception of Electric Vehicles Telematics Application in Fleet Management ServicesTelematics Penetration in the Fleet Market Overview of Fleet Management SolutionsBenefits of Telematics ApplicationsApplications of Fleet Management SolutionsApplications of Fleet Management Solutions (continued)Overview of Aftersales Services in the Total Fleet Leasing MarketFleet Service ManagementValue Chain Optimisation Competitive Analysis of the Total Fleet Leasing MarketOperational Fleet Leasing Operators—Market Share by Fleet SizeIntercity—IntroductionIntercity—Services PortfolioIntercity—Company InformationFleetcorp—IntroductionFleetcorp—Services PortfolioFleetcorp—Company InformationLeaseplan—IntroductionLeaseplan—Services PortfolioLeaseplan—Company InformationHedef Filo—IntroductionHedef Filo—Services PortfolioHedef Filo—Company InformationConclusions and Future OutlookKey Conclusions and Future OutlookThe Last Word—Three Big PredictionsLegal DisclaimerAppendixLearn More—Next StepsGlobal Urban Mobility Research Program for 2011‒2012: Providing Continued Emphasis on Urban Mobility DevelopmentsFrost & Sullivan—Global Urban Mobility Research —Existing ResearchFrost & Sullivan—Global Urban Mobility Research —Existing Research (continued)Market Engineering Methodology




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