The Role of WASPs in Enterprise Communication - South Africa

Will WASPs Survive the Advent of Smartphones and Mobile Apps?

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This research service provides a strategic analysis of the South African wireless application service provider (WASP) market. It focuses on the use of WASP services by South African enterprises across different sectors. A discussion of emerging market trends is provided, highlighting the application of different WASP services across enterprise operations, particularly in mobile commerce, client engagement and operational efficiency. The research also provides strategic recommendations for operators as wholesale providers of WASP services, based on the potential growth of the different WASP services.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)WASP Market EvolutionMarket OverviewMarket Definitions Market Definitions (continued)Market Definitions (continued)Research ScopeService Provider ScopeDrivers and Restraints—Total WASP MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Forecast and Trends—Total WASP MarketWASP Market—Revenue ForecastRevenue Forecast DiscussionRevenue Forecast Discussion (continued)Percent Revenue Forecast by ServiceRevenue Forecast by ServiceWASP TrendsWASP Trends (continued)WASP Trends (continued)WASP Trends (continued)WASP Market—Service and Technology Adoption TrendsEnterprise ApplicationsEnterprise WASP ApplicationsMobile Advertising—OverviewMobile Advertising—WASP ApplicationsMobile Advertising—WASP Applications (continued)Mobile Advertising—WASP Applications (continued)Mobile Payments—Market TrendsMobile Payments—Market Trends (continued)Mobile Payments—Market Trends (continued)Mobile Payments—Market Trends (continued)Mobile Payment Case Study—EuropeMobile Commerce Service TrendsCustomer Engagement—Market TrendsWASP Market—Customer Engagement LevelsOperational EfficiencyWASP Market—Application in Process-Driven IndustriesOperator Competitive LandscapeWASP Wholesale Market—Value ChainWASP Wholesale Market—OverviewMobile Operator Strategies Products Supported by MNOsRevenue Sharing ModelRevenue Sharing Model (continued)Revenue Sharing Model (continued)Competitive Environment—OperatorVodacom Profile WASP Competitive LandscapeWASP Retail Market—Value ChainWASP Market Overview—WASP OversightWASP Market Overview—WASP Oversight (continued)Regulation—POPI ActRegulatory TimelineWASP Market—Competitive LandscapeWASP Market—Competitive Landscape (continued)Competitive Environment—WASP and Aggregator Grapevine Interactive ProfileAfriGIS ProfileClickatell ProfileConclusions and RecommendationsConclusionsConclusions (continued)RecommendationsLegal DisclaimerAppendixAdditional Sources of Information on Wireless Application ServicesList of WASP AggregatorsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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