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Gen "Y" redefines the future of mobility in the U.S.
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This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.
European Carsharing Technologies Market, Forecast to 2022
Competitive Benchmarking of Corporate Mobility Solutions of Key OEMs and Leasing Companies in Europe, 2017
Strategic Analysis of the Global Demand-Responsive Transit (DRT) Market, Forecast to 2030
M&A, Investment Trends and Opportunities in the Global Mobility Space, 2017
Global Mobility Industry Outlook, 2018
Strategic Analysis of the Mobility Value Chain, 2017
Global Mobility Market, Strategic Insight 2017
European Corporate Mobility Market, 2016
Strategic Analysis of Waymo's Future Autonomous Disruptive Capabilities for the Automotive Industry
Global Mobility Market—Strategic Profiles of Key Participants, 2016
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