U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences

U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences

Gen "Y" redefines the future of mobility in the U.S.

RELEASE DATE
30-Jan-2012
REGION
North America
Research Code: N80C-01-00-00-00
SKU: AU01249-NA-VC_17728
$10,000.00
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SKU
AU01249-NA-VC_17728
$10,000.00
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Description

This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.

Table of Contents

Research Background and Objectives

  • Definition of Gen Y
  • Aims and Objectives of Study

Method Details

  • Methodology and Sample Size
  • Demographic Segmentation
  • Vehicle Segmentation
Related Research
This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.
More Information
No Index Yes
Podcast No
Author Rolando Barrera
Industries Automotive
WIP Number N80C-01-00-00-00
Is Prebook No