U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences

Gen "Y" redefines the future of mobility in the U.S.

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This study identifies the various personal mobility preferences and most preferred vehicles by U.S. Generation Y Consumers. The objective of this study is to develop a vehicle model incorporating the features most desired by these consumers, based on income, gender, education, etc. Gen Y drivers consider comfort, status, and money to be important elements, closely followed by the environment and public transportation. Electric vehicles register with specialty and luxury, male, Gen Y SUV/CUV drivers, but are a lower priority than other items. Ultimately, this study finds that U.S. Generation Y Consumers prefer gasoline powered 4 wheel drive and their purchasing power is highly influenced by the cost of the vehicle.

Table of Contents

U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Research Objectives and MethodologyResearch Background and ObjectivesDefinition of Gen Y Aims and Objectives of StudyMethod DetailsMethodology and Sample SizeDemographic Segmentation Vehicle SegmentationU.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Executive SummaryKey Findings and Most Desired Vehicle Key Findings of The StudyBuild Your Own CarMost Desired Vehicle and FeaturesImportance of Vehicle AttributesU.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Conclusion of the StudyConclusion of the StudyConclusion of the StudyU.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, General OpinionsSummary of Gen Y Attitude and Belief Generation Y Attitudes and Beliefs (Total Sample) Generation Y Attitudes and Beliefs (By Car Segments) Preferred Power Train Technology Comparison of Indices by Demographics Generation Y Attitudes and Beliefs – Vehicle Design U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Usage of Technology by Gen Y ConsumerSummary of Usage of TechnologyGeneration Y Desired Access to Technologies in Vehicle Technologies Accessible Using Speech Most Desirable U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Media PreferencesMedia Preferences of U.S. ConsumersMedia Preferences of U.S. ConsumersU.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Preference for Vehicle PersonalizationSummary of Preferred Features for Personalization Across Different Demographics Personalization OverviewPersonalization by Demographics and Willingness to Pay Top Features for Personalization Personalization Patterns Manufacturer versus Aftermarket U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Preferred Mobility SolutionSummary of Consumer Verbatim Attitudes Towards Various Mode of MobilityGeneration Y Means of Transportation (Current and Preferred) Sample of Verbatim Comments on Preferred Means of TransportationMobility – Attitudes and Beliefs towards Car Sharing (By Vehicle Segment)Important Attributes of Mobility U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Preferred Car Features (Adaptive Choice Based Conjoint)Summary of the Relative Appeal of Various FeaturesAttribute Appeal (Vehicle Type and Preferred Engine Type)Attribute Appeal (Preferred Drive Line Purchase Method and Type of Connectivity)Attribute Appeal (Preferred Communication and Navigation System)U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, Image Assessment of Vehicle ModelSummary of Image of Vehicle Model and Attractiveness Image Assessment of Selected Vehicle ModelsVehicle Images – Attractiveness Versus Suitability U.S. Generation “Y”:  Beliefs and Attitudes Towards Environment and Personal Mobility Needs and Vehicle Preferences, About Frost & SullivanFrost & Sullivan DescriptionNotes on Frost & Sullivan




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