United States Automotive Technicians’ Choice Survey, 2021

United States Automotive Technicians’ Choice Survey, 2021

Competitive Intensity to Become the Second-most Preferred Auto Tool Brand is Expected to Increase as Snap-on Remains the Segment Leader

RELEASE DATE
01-Dec-2022
REGION
North America
Research Code: K86E-01-00-00-00
SKU: AU02470-NA-CR_27214
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Description

The study covers the following key tool categories:
•     Power tool
•     Hand tool
•     Handheld diagnostic tool
•     Pneumatic or air tool

Qualitative areas covered as part of this research include the following:
•     Quality: Relates to original equipment (OE) fit, form, and function; the closer something matches the original part, the higher the perceived quality
•     Reliability: Relates to service life; a reliable product is one that is less susceptible to premature failure and has comparatively low warranty claims
•     Innovation: Relates to new ideas or products and continual improvements

In addition to the above trends, tool purchase rate, purchase decision factors, dominant brand, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap have also been covered in this research deliverable.

Research Scope

This study covers the survey of the independent automotive aftermarket vehicle service technicians’ choice of tools. The survey was conducted using a computer-assisted telephone interview methodology in 2021. In total, 414 automotive technicians were surveyed for this research. To qualify as a respondent, an automotive technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.

Author: Benson Augustine


Table of Contents

Research Objectives and Methodology

Methodology

Respondent Profile—Automotive Technician Profile: Shop Type and Region

Key 2021 Survey Findings

Auto Tool Purchase Rates

Most Influential Factors in the Purchase Decision-making Process

Dominant Brand vs. Key Challengers—Summary of the Ownership Gap across Product Categories

Most Prevalent Purchase Channel Trends—Mobile Tool Distributor

Auto Tool Purchase Channel Trends

A Matrix Guide to Auto Tool Selection Drivers

Power Tool Selection Drivers

Key Insights—Power Tool Selection Drivers

2020 Power Tool Purchases

Power Tool Market Performance Index

Top Brand Share Ownership over Time—Power Tools

Brand Reputation Gap—Power Tools

Interpreting Word Clouds—What is Most Commonly Said

Word Cloud—Power Tools

Distribution Channels over Time—Power Tools

Hand Tool Selection Drivers

Key Insights—Hand Tool Selection Drivers

2020 Hand Tool Purchases

Hand Tool Market Performance Index

Top Brand Share Ownership over Time—Hand Tools

Brand Reputation Gap—Hand Tools

Word Cloud—Hand Tools

Distribution Channels over Time—Hand Tools

Handheld Diagnostic Tool Selection Drivers

Key Insights—Handheld Diagnostic Tool Selection Drivers

2020 Handheld Diagnostic Tool Purchases

Handheld Diagnostic Tool Market Performance Index

Top Brand Share Ownership over Time—Handheld Diagnostic Tools

Brand Reputation Gap—Handheld Diagnostic Tools

Word Cloud—Handheld Diagnostic Tools

Distribution Channels over Time—Handheld Diagnostic Tools

Pneumatic/Air Tool Selection Drivers

Key Insights—Pneumatic/Air Tool Selection Drivers

2020 Pneumatic/Air Tools Purchases

Pneumatic/Air Tool Market Performance Index

Top Brand Share Ownership over Time—Pneumatic/Air Tools

Brand Reputation Gap—Pneumatic/Air Tools

Word Cloud—Pneumatic/Air Tools

Distribution Channels over Time—Pneumatic/Air Tools

Tool Storage Device Selection Drivers

Key Insights—Tool Storage Device Selection Drivers

2020 Purchases of Tool Storage Devices

Tool Storage Device Market Performance Index

Top Brand Share Ownership over Time—Tool Storage Devices

Brand Reputation Gap—Tool Storage Devices

Word Cloud—Tool Storage Devices

Distribution Channels over Time—Tool Storage Devices

Shop and Technician Profiles

Shop and Technician Profiles (continued)

Purchase Decision Process by Auto Tool

Role by Automotive Garage

Study Definitions

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

The study covers the following key tool categories: • Power tool • Hand tool • Handheld diagnostic tool • Pneumatic or air tool Qualitative areas covered as part of this research include the following: • Quality: Relates to original equipment (OE) fit, form, and function; the closer something matches the original part, the higher the perceived quality • Reliability: Relates to service life; a reliable product is one that is less susceptible to premature failure and has comparatively low warranty claims • Innovation: Relates to new ideas or products and continual improvements In addition to the above trends, tool purchase rate, purchase decision factors, dominant brand, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap have also been covered in this research deliverable.--BEGIN PROMO--

Research Scope

This study covers the survey of the independent automotive aftermarket vehicle service technicians’ choice of tools. The survey was conducted using a computer-assisted telephone interview methodology in 2021. In total, 414 automotive technicians were surveyed for this research. To qualify as a respondent, an automotive technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.

Author: Benson Augustine

More Information
Author Benson Augustine
Industries Automotive
No Index No
Is Prebook No
Keyword 1 United States Automotive Technicians
Keyword 2 Technicians’ Choice Survey
Keyword 3 auto service technician
Podcast No
WIP Number K86E-01-00-00-00