Automotive

US Automotive Technicians Choice Survey, 2022 Updated Research Available

Snap-on Remains the Dominant Brand across All Product Lines

INDUSTRY
Automotive

RELEASE DATE
22-Dec-2023
REGION
North America
DELIVERABLE TYPE
Customer Research

RESEARCH CODE
K905-01-00-00-00
SKU
AU_2023_473
Yes
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US Automotive Technicians Choice Survey, 2022
Published on: 22-Dec-2023 | SKU: AU_2023_473

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This survey of automotive aftermarket vehicle service technicians’ tool choices was conducted in 2022 using a computer-assisted telephone interview methodology. In total, 400 automotive technicians were surveyed for this research. To qualify as a respondent, a technician had to be working at least 32 hours per week and physically working on vehicles on at least a weekly basis. Respondents represent automotive repair shops throughout the United States: dealership (new vehicle) service departments, franchised auto repair shops, and independent auto repair shops. Frost & Sullivan has been tracking the automotive repair tool industry through automotive technicians since 2008. When applicable, this research compares data trending as far back as 2008.

This survey covers the following tool categories:
•     Power tools
•     Hand tools
•     Handheld diagnostic tools
•     Pneumatic/air tools
•     Tool storage devices

Qualitative areas covered in this research include the following:
•     Quality: A measure of original equipment fit, form, and function; the closer something matches the original part, the higher the perceived quality.
•     Reliability: Relates to service life. A reliable product is less susceptible to premature failure and has comparatively low warranty claims.
•     Innovation: Manufacturers coming up with new ideas or products and making continual improvements.

Tool purchases in 2021, purchase decision factors, dominant brands, key challengers (brands), strategic drivers, performance index, brand ownership trends, and brand reputation gap are also explored.

Author: Seshasayee Tatineni

Research Methodology

Methodology—Sample Sizes of Past and Current Research

Automotive Technician Profile—Shop Type and Region

Automotive Tool Purchases

Decision-Making Criteria

Dominant Brand vs. Key Challengers—Ownership Gap

Automotive Tool Purchase Channel

Auto Tools Purchase Channel—Online Platforms

Most Prevalent Purchase Channel—Mobile Tool Distributor

2021 Purchases

Distribution Channels Over Time

Market Performance Index

Brand Ownership

Brand Reputation

Attribute Analysis of Top 5 Competitors

Why Snap-on Is the Best Brand

2021 Purchases

Distribution Channels Over Time

Market Performance Index

Brand Ownership

Brand Reputation

Attribute Analysis of Top 5 Competitors

Why Snap-on Is the Best Brand

2021 Purchases

Distribution Channels Over Time

Market Performance Index

Brand Ownership

Brand Reputation

Attribute Analysis of Top 5 Competitors

Why Snap-on Is the Best Brand

2021 Purchases

Distribution Channels Over Time

Market Performance Index

Brand Ownership

Brand Reputation

Attribute Analysis of Top 5 Competitors

Why Snap-on Is the Best Brand

2021 Purchases

Distribution Channels Over Time

Market Performance Index

Brand Ownership

Brand Reputation

Attribute Analysis of Top 5 Competitors

Why Snap-on is the Best Brand

Shop and Technician Profile

Shop and Technician Profile (continued)

Use of Insulated Handheld Tools to Service Electric Vehicles

Definitions

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

Growth Opportunities Fuel the Growth Pipeline Engine™

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer


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