2016 United States Automotive Technicians’ Choice Survey

2016 United States Automotive Technicians’ Choice Survey

Snap-on Tools Continues its Dominance as the Most Preferred Brand

RELEASE DATE
30-Sep-2016
REGION
North America
Research Code: K0F5-01-00-00-00
SKU: AU01376-NA-CR_19070

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SKU
AU01376-NA-CR_19070

$10,000.00

$7,500.00 save 25 %

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Description

Currently in its eighth year, thus research study tracks the purchasing patterns of automotive tools (hand tools, power tools, handheld diagnostic tools, pneumatic /air tools, and tool storage devices) among US technicians. About 500 automotive service professionals were surveyed in May 2016. To have qualified as a respondent, an automotive technician must work at least 32 hours per week and physically work on vehicles on a weekly basis at minimum. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. The study covers purchase drivers, brand attributes, and information on leading brands.

Table of Contents

Methodology

  • Sample
  • Research History
  • Sample Sizes of Past and Current Research
  • Reporting Notes
  • Due to rounding

Automotive Technician Profile—Shop Type and Region

Auto Tools Purchase Rate

Most Influential Factors in the Purchase Decision Process

Brand Dominance Versus Fragmentation by Auto Tools

Most Prevalent Purchase Channel Trends—Mobile Tool Distributor

Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools

Strategic Prioritization of Power Tools

Additional Insights—Strategic Prioritization of Power Tools

2015 Purchases of Power Tools

2015 Purchases of Power Tools among Owners of Top Brands

  • Basic drivers
  • Strategic drivers
  • Secret drivers
  • Non-drivers

Top Ownership Brand Shares over Time—Power Tools

Brand Reputation Gap—Power Tools

Interpreting Word Clouds—What is Most Commonly Said

Word Cloud—Power Tools

Distribution Channels over Time—Power Tools

Strategic Prioritization of Hand Tools

Additional Insights—Strategic Prioritization of Hand Tools

2015 Purchases of Hand Tools

2015 Purchases of Hand Tools among Owners of Top Brands

Top Ownership Brand Shares over Time

Brand Reputation Gap

Word Cloud

Distribution Channels over Time

Strategic Prioritization of Handheld Diagnostic Tools

Additional Insights—Strategic Prioritization of Handheld Diagnostic Tools

2015 Purchases of Handheld Diagnostic Tools

2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands

Top Ownership Brand Shares over Time

Brand Reputation Gap

Word Cloud

Distribution Channels over Time

Strategic Prioritization of Pneumatic/Air Tools

Additional Insights—Strategic Prioritization of Pneumatic/Air Tools

2015 Purchases of Pneumatic/Air Tools

2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands

Top Ownership Brand Shares over Time—Pneumatic/Air Tools

Brand Reputation Gap

Word Cloud

Distribution Channels over Time

Strategic Prioritization of Tool Storage Devices

Additional Insights—Strategic Prioritization of Tool Storage Devices

2015 Purchases of Tool Storage Devices

2015 Purchases of Tool Storage Devices among Owners of Top Brands

Top Ownership Brand Shares over Time—Tool Storage Devices

Brand Reputation Gap

Word Cloud

Distribution Channels over Time

Visits from Different Mobile Tool Dealers

Accounts with and Preferred Mobile Tool Dealers

Overall Impression of Auto Tool Brands

Shop and Technician Profile

Purchase Decision Process by Auto Tool

Legal Disclaimer

Study Definitions

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

List of Figures
  • 1. Automotive Technician Profile by Shop Type, US, 2016
  • 2. Automotive Technician Profile by Region, US, 2016
  • 3. Auto Tools Purchase Rate: US, 2016
  • 4. Brand Dominance Versus Fragmentation by Auto Tools: US, 2016
  • 5. Most Prevalent Purchase Channel Trends: Mobile Tool Distributor: US, 2009–2016
  • 6. 2015 Purchases of Power Tools: US, 2016
  • 7. 2015 Purchases of Power Tools among Owners of Top Brands: US, 2016
  • 8. Top Ownership Brand Shares over Time: Power Tools: US, 2008–2016
  • 9. Brand Reputation Gap: Power Tools (Top Ranking): US, 2008–2016
  • 10. Distribution Channels over Time: Power Tools: US, 2009–2016
  • 11. 2015 Purchases of Hand Tools: US, 2016
  • 12. 2015 Purchases of Hand Tools among Owners of Top Brands: US, 2016
  • 13. Top Ownership Brand Shares over Time: Hand Tools: US, 2008–2016
  • 14. Brand Reputation Gap: Hand Tools (Top Ranking): US, 2008–2016
  • 15. Distribution Channels over Time: Hand Tools: US, 2009–2016
  • 16. 2015 Purchases of Handheld Diagnostic Tools: US, 2016
  • 17. 2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands: US, 2016
  • 18. Top Ownership Brand Shares over Time: Handheld Diagnostic Tools: US, 2008–2016
  • 19. Brand Reputation Gap: Handheld Diagnostic Tools (Top Ranking): US, 2008–2016
  • 20. Distribution Channels over Time: Handheld Diagnostic Tools, US, 2009–2016
  • 21. 2015 Purchases of Pneumatic/Air Tools: US, 2016
  • 22. 2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands: US, 2016
  • 23. Top Ownership Brand Shares over Time: Pneumatic/Air Tools: US, 2009–2016
  • 24. Brand Reputation Gap (Top Ranking): Pneumatic/Air Tools: US, 2009–2016
  • 25. Distribution Channels over Time: Pneumatic/Air Tools: US, 2009–2016
  • 26. 2015 Purchases of Tool Storage Devices: US, 2016
  • 27. 2015 Purchases of Tool Storage Devices among Owners of Top Brands: US, 2016
  • 28. Top Ownership Brand Shares over Time: Tool Storage Devices: US, 2008–2016
  • 29. Brand Reputation Gap: Tool Storage Devices (Top Ranking): US, 2008–2016
  • 30. Distribution Channels over Time: Tool Storage Devices: US, 2009–2016
  • 31. Visits of Different Mobile Tool Dealers, US, 2011–2016
  • 32. Accounts with Mobile Tool Dealers, US, 2011–2016
  • 33. Preferred Mobile Tool Dealers, US, 2011–2016
  • 34. Overall Impression Ratings of Auto Tool Brands—Top Three Box Ratings, US, 2013–2016
  • 35. Purchase Decision Process by Auto Tool: US, 2016
Related Research
Currently in its eighth year, thus research study tracks the purchasing patterns of automotive tools (hand tools, power tools, handheld diagnostic tools, pneumatic /air tools, and tool storage devices) among US technicians. About 500 automotive service professionals were surveyed in May 2016. To have qualified as a respondent, an automotive technician must work at least 32 hours per week and physically work on vehicles on a weekly basis at minimum. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. The study covers purchase drivers, brand attributes, and information on leading brands.
More Information
No Index No
Podcast No
Table of Contents | Research Objectives and Methodology~ || Methodology~ ||| Sample~ ||| Research History~ ||| Sample Sizes of Past and Current Research~ ||| Reporting Notes~ ||| Due to rounding~ || Automotive Technician Profile—Shop Type and Region~ | Executive Summary~ || Auto Tools Purchase Rate~ || Most Influential Factors in the Purchase Decision Process~ || Brand Dominance Versus Fragmentation by Auto Tools~ || Most Prevalent Purchase Channel Trends—Mobile Tool Distributor~ | Power Tools~ || Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools~ ||| Basic drivers~ ||| Strategic drivers~ ||| Secret drivers~ ||| Non-drivers~ || Strategic Prioritization of Power Tools~ || Additional Insights—Strategic Prioritization of Power Tools~ || 2015 Purchases of Power Tools~ || 2015 Purchases of Power Tools among Owners of Top Brands~ || Top Ownership Brand Shares over Time—Power Tools~ || Brand Reputation Gap—Power Tools~ || Interpreting Word Clouds—What is Most Commonly Said~ || Word Cloud—Power Tools~ || Distribution Channels over Time—Power Tools~ | Hand Tools~ || Strategic Prioritization of Hand Tools~ || Additional Insights—Strategic Prioritization of Hand Tools~ || 2015 Purchases of Hand Tools~ || 2015 Purchases of Hand Tools among Owners of Top Brands~ || Top Ownership Brand Shares over Time~ || Brand Reputation Gap~ || Word Cloud~ || Distribution Channels over Time~ | Handheld Diagnostic Tools~ || Strategic Prioritization of Handheld Diagnostic Tools~ || Additional Insights—Strategic Prioritization of Handheld Diagnostic Tools~ || 2015 Purchases of Handheld Diagnostic Tools~ || 2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands~ || Top Ownership Brand Shares over Time~ || Brand Reputation Gap~ || Word Cloud~ || Distribution Channels over Time~ | Pneumatic/Air Tools~ || Strategic Prioritization of Pneumatic/Air Tools~ || Additional Insights—Strategic Prioritization of Pneumatic/Air Tools~ || 2015 Purchases of Pneumatic/Air Tools~ || 2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands~ || Top Ownership Brand Shares over Time—Pneumatic/Air Tools~ || Brand Reputation Gap~ || Word Cloud~ || Distribution Channels over Time~ | Tool Storage Devices~ || Strategic Prioritization of Tool Storage Devices~ || Additional Insights—Strategic Prioritization of Tool Storage Devices~ || 2015 Purchases of Tool Storage Devices~ || 2015 Purchases of Tool Storage Devices among Owners of Top Brands~ || Top Ownership Brand Shares over Time—Tool Storage Devices~ || Brand Reputation Gap~ || Word Cloud~ || Distribution Channels over Time~ | Snap-on Mobile Tool Dealer Research (Proprietary)~ || Visits from Different Mobile Tool Dealers~ || Accounts with and Preferred Mobile Tool Dealers~ || Overall Impression of Auto Tool Brands~ | Profile~ || Shop and Technician Profile~ || Purchase Decision Process by Auto Tool~ || Legal Disclaimer~ | Appendix~ || Study Definitions~ | The Frost & Sullivan Story~ || Value Proposition—Future of Your Company & Career~ || Global Perspective~ || Industry Convergence~ || 360º Research Perspective~ || Implementation Excellence~ || Our Blue Ocean Strategy~
List of Charts and Figures 1. Automotive Technician Profile by Shop Type, US, 2016~ 2. Automotive Technician Profile by Region, US, 2016~ 3. Auto Tools Purchase Rate: US, 2016~ 4. Brand Dominance Versus Fragmentation by Auto Tools: US, 2016~ 5. Most Prevalent Purchase Channel Trends: Mobile Tool Distributor: US, 2009–2016~ 6. 2015 Purchases of Power Tools: US, 2016~ 7. 2015 Purchases of Power Tools among Owners of Top Brands: US, 2016~ 8. Top Ownership Brand Shares over Time: Power Tools: US, 2008–2016~ 9. Brand Reputation Gap: Power Tools (Top Ranking): US, 2008–2016~ 10. Distribution Channels over Time: Power Tools: US, 2009–2016~ 11. 2015 Purchases of Hand Tools: US, 2016~ 12. 2015 Purchases of Hand Tools among Owners of Top Brands: US, 2016~ 13. Top Ownership Brand Shares over Time: Hand Tools: US, 2008–2016~ 14. Brand Reputation Gap: Hand Tools (Top Ranking): US, 2008–2016~ 15. Distribution Channels over Time: Hand Tools: US, 2009–2016~ 16. 2015 Purchases of Handheld Diagnostic Tools: US, 2016~ 17. 2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands: US, 2016~ 18. Top Ownership Brand Shares over Time: Handheld Diagnostic Tools: US, 2008–2016~ 19. Brand Reputation Gap: Handheld Diagnostic Tools (Top Ranking): US, 2008–2016~ 20. Distribution Channels over Time: Handheld Diagnostic Tools, US, 2009–2016~ 21. 2015 Purchases of Pneumatic/Air Tools: US, 2016~ 22. 2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands: US, 2016~ 23. Top Ownership Brand Shares over Time: Pneumatic/Air Tools: US, 2009–2016~ 24. Brand Reputation Gap (Top Ranking): Pneumatic/Air Tools: US, 2009–2016~ 25. Distribution Channels over Time: Pneumatic/Air Tools: US, 2009–2016~ 26. 2015 Purchases of Tool Storage Devices: US, 2016~ 27. 2015 Purchases of Tool Storage Devices among Owners of Top Brands: US, 2016~ 28. Top Ownership Brand Shares over Time: Tool Storage Devices: US, 2008–2016~ 29. Brand Reputation Gap: Tool Storage Devices (Top Ranking): US, 2008–2016~ 30. Distribution Channels over Time: Tool Storage Devices: US, 2009–2016~ 31. Visits of Different Mobile Tool Dealers, US, 2011–2016~ 32. Accounts with Mobile Tool Dealers, US, 2011–2016~ 33. Preferred Mobile Tool Dealers, US, 2011–2016~ 34. Overall Impression Ratings of Auto Tool Brands—Top Three Box Ratings, US, 2013–2016~ 35. Purchase Decision Process by Auto Tool: US, 2016~
Author Piotr Juszczyk
Industries Automotive
WIP Number K0F5-01-00-00-00
Is Prebook No