2016 United States Automotive Technicians’ Choice Survey

Snap-on Tools Continues its Dominance as the Most Preferred Brand

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Currently in its eighth year, thus research study tracks the purchasing patterns of automotive tools (hand tools, power tools, handheld diagnostic tools, pneumatic /air tools, and tool storage devices) among US technicians. About 500 automotive service professionals were surveyed in May 2016. To have qualified as a respondent, an automotive technician must work at least 32 hours per week and physically work on vehicles on a weekly basis at minimum. Respondents represent automotive repair shops throughout the United States. Shop types include new-vehicle dealership service departments, franchised auto repair shops, and independent auto repair shops. The study covers purchase drivers, brand attributes, and information on leading brands.

Table of Contents

1. Research Objectives and Methodology
Methodology
Sample
Research History
Sample Sizes of Past and Current Research
Reporting Notes
Due to rounding
Automotive Technician Profile—Shop Type and Region
2. Executive Summary
Auto Tools Purchase Rate
Most Influential Factors in the Purchase Decision Process
Brand Dominance Versus Fragmentation by Auto Tools
Most Prevalent Purchase Channel Trends—Mobile Tool Distributor
3. Power Tools
Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools
Basic drivers
Strategic drivers
Secret drivers
Non-drivers
Strategic Prioritization of Power Tools
Additional Insights—Strategic Prioritization of Power Tools
2015 Purchases of Power Tools
2015 Purchases of Power Tools among Owners of Top Brands
Top Ownership Brand Shares over Time—Power Tools
Brand Reputation Gap—Power Tools
Interpreting Word Clouds—What is Most Commonly Said
Word Cloud—Power Tools
Distribution Channels over Time—Power Tools
4. Hand Tools
Strategic Prioritization of Hand Tools
Additional Insights—Strategic Prioritization of Hand Tools
2015 Purchases of Hand Tools
2015 Purchases of Hand Tools among Owners of Top Brands
Top Ownership Brand Shares over Time
Brand Reputation Gap
Word Cloud
Distribution Channels over Time
5. Handheld Diagnostic Tools
Strategic Prioritization of Handheld Diagnostic Tools
Additional Insights—Strategic Prioritization of Handheld Diagnostic Tools
2015 Purchases of Handheld Diagnostic Tools
2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands
Top Ownership Brand Shares over Time
Brand Reputation Gap
Word Cloud
Distribution Channels over Time
6. Pneumatic/Air Tools
Strategic Prioritization of Pneumatic/Air Tools
Additional Insights—Strategic Prioritization of Pneumatic/Air Tools
2015 Purchases of Pneumatic/Air Tools
2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands
Top Ownership Brand Shares over Time—Pneumatic/Air Tools
Brand Reputation Gap
Word Cloud
Distribution Channels over Time
7. Tool Storage Devices
Strategic Prioritization of Tool Storage Devices
Additional Insights—Strategic Prioritization of Tool Storage Devices
2015 Purchases of Tool Storage Devices
2015 Purchases of Tool Storage Devices among Owners of Top Brands
Top Ownership Brand Shares over Time—Tool Storage Devices
Brand Reputation Gap
Word Cloud
Distribution Channels over Time
8. Snap-on Mobile Tool Dealer Research (Proprietary)
Visits from Different Mobile Tool Dealers
Accounts with and Preferred Mobile Tool Dealers
Overall Impression of Auto Tool Brands
9. Profile
Shop and Technician Profile
Purchase Decision Process by Auto Tool
Legal Disclaimer
10. Appendix
Study Definitions
11. The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Automotive Technician Profile by Shop Type, US, 2016
2. Automotive Technician Profile by Region, US, 2016
3. Auto Tools Purchase Rate: US, 2016
4. Brand Dominance Versus Fragmentation by Auto Tools: US, 2016
5. Most Prevalent Purchase Channel Trends: Mobile Tool Distributor: US, 2009–2016
6. 2015 Purchases of Power Tools: US, 2016
7. 2015 Purchases of Power Tools among Owners of Top Brands: US, 2016
8. Top Ownership Brand Shares over Time: Power Tools: US, 2008–2016
9. Brand Reputation Gap: Power Tools (Top Ranking): US, 2008–2016
10. Distribution Channels over Time: Power Tools: US, 2009–2016
11. 2015 Purchases of Hand Tools: US, 2016
12. 2015 Purchases of Hand Tools among Owners of Top Brands: US, 2016
13. Top Ownership Brand Shares over Time: Hand Tools: US, 2008–2016
14. Brand Reputation Gap: Hand Tools (Top Ranking): US, 2008–2016
15. Distribution Channels over Time: Hand Tools: US, 2009–2016
16. 2015 Purchases of Handheld Diagnostic Tools: US, 2016
17. 2015 Purchases of Handheld Diagnostic Tools among Owners of Top Brands: US, 2016
18. Top Ownership Brand Shares over Time: Handheld Diagnostic Tools: US, 2008–2016
19. Brand Reputation Gap: Handheld Diagnostic Tools (Top Ranking): US, 2008–2016
20. Distribution Channels over Time: Handheld Diagnostic Tools, US, 2009–2016
21. 2015 Purchases of Pneumatic/Air Tools: US, 2016
22. 2015 Purchases of Pneumatic/Air Tools among Owners of Top Brands: US, 2016
23. Top Ownership Brand Shares over Time: Pneumatic/Air Tools: US, 2009–2016
24. Brand Reputation Gap (Top Ranking): Pneumatic/Air Tools: US, 2009–2016
25. Distribution Channels over Time: Pneumatic/Air Tools: US, 2009–2016
26. 2015 Purchases of Tool Storage Devices: US, 2016
27. 2015 Purchases of Tool Storage Devices among Owners of Top Brands: US, 2016
28. Top Ownership Brand Shares over Time: Tool Storage Devices: US, 2008–2016
29. Brand Reputation Gap: Tool Storage Devices (Top Ranking): US, 2008–2016
30. Distribution Channels over Time: Tool Storage Devices: US, 2009–2016
31. Visits of Different Mobile Tool Dealers, US, 2011–2016
32. Accounts with Mobile Tool Dealers, US, 2011–2016
33. Preferred Mobile Tool Dealers, US, 2011–2016
34. Overall Impression Ratings of Auto Tool Brands—Top Three Box Ratings, US, 2013–2016
35. Purchase Decision Process by Auto Tool: US, 2016



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