Analysis of the Australian Green Homes Market - Perception and Preferences

Analysis of the Australian Green Homes Market - Perception and Preferences

 

RELEASE DATE
05-Aug-2010
REGION
Asia Pacific
Deliverable Type
Customer Research
Research Code: P437-01-00-00-00
SKU: EN00761-AP-CR_08309
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Description

When comparing future home owners and current home owners, it is interesting to note that future home owners appear to have higher environmental intentions toward green home products/services. However, when interpreting these results one should bear in mind that future home owners likely are not as aware as current home owners of home ownership costs (loan, taxes, insurance, maintenance, utilities, etc.). Thus, the future home owners’ perspective is likely from a dream home view, while current home owners are intimately familiar with the true costs of home ownership.

Table of Contents

Analysis of the Australian Green Homes Market - Perception and Preferences

  • Analysis of the Australian Green Homes Market - Perception and Preferences
When comparing future home owners and current home owners, it is interesting to note that future home owners appear to have higher environmental intentions toward green home products/services. However, when interpreting these results one should bear in mind that future home owners likely are not as aware as current home owners of home ownership costs (loan, taxes, insurance, maintenance, utilities, etc.). Thus, the future home owners perspective is likely from a dream home view, while current home owners are intimately familiar with the true costs of home ownership.
More Information
Deliverable Type Customer Research
No Index Yes
Podcast No
WIP Number P437-01-00-00-00
Is Prebook No