Search results for: 'branding b2'

26 Mar 2021  |  Global  |  Market Research

Maintaining Brand Loyalty as Digital Channels Thrive Amidst the COVID-19 Pandemic

CX-driven Innovative Solutions Create New Growth Opportunities

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Connecting with customers has become challenging with the vast number of purchasing options at their fingertips. Digital experiences such as shopping online, searching web portals for deals, checking out customer review sites, and using mobile loyalty apps are just a few digital experiences that are commonly used and enjoyed today. They can help bu...

13 Oct 2021  |  North America  |  Market Research

Digital Customer Journey Analytics Provide a Hyper Personalized Customer Experience

Enhancing ROI, Margin, Conversion, Branding, and Differentiation in Digital-born Businesses

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Digital customer journey analytics refers to capturing, aggregating, and analyzing customer data (e.g., frequency of online purchases) on digital channels that allow businesses to understand customers better, improve their experience, and make interactions more meaningful. Digital analytics tools provide organizations with the opportunity to gain a...

07 Oct 2025  |  Global  |  Market Research

Coatings for On-Road Commercial Vehicles, Global, 2024–2031

Evolving Coating Demands Are Driving Transformational Growth Due to Environmental Regulations, Fleet Longevity, and Visual Branding

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This study provides a comprehensive assessment of the current status and future prospects of the global commercial vehicle coatings market, analyzing volume shipments and revenue at the manufacturer level from 2021 to 2031. It focuses on coatings applied to the exterior surfaces of on-road commercial vehicles—including heavy trucks, buses, coaches,...

In the highly competitive modern markets, brands are seeking to develop deeper and more meaningful relations with their target audiences by designing marketing campaigns that resonate with them. Digital marketing has emerged as one of the most efficient and continent ways for brands to connect with larger audiences and gathering data on their behav...

Frost & Sullivan’s 2024 Frost & Sullivan’s Contact Center Customer Perspectives survey, published in March 2024, unveiled that improving employee engagement, brand equity and customer loyalty, and automating business processes remain top priorities in 2024-2026. Improving the customer experience (CX) and employee experience (EX) are top of mind ag...

This survey of automotive aftermarket vehicle service technicians tool choices was conducted in 2022 using a computer-assisted telephone interview methodology. In total, 400 automotive technicians were surveyed for this research. To qualify as a respondent, a technician had to be working at least 32 hours per week and physically working on vehicle...

24 Apr 2020  |  North America  |  Market Research

Automotive Trends and OEM Strategies in Selected Central American and Caribbean Markets, 2019–2026

Affordable Small Cars from Asian Brands will Dominate

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Key Issues Addressed

The study provides a comprehensive analysis of OEMs in the automotive markets of a few Caribbean and Central American markets: Puerto Rico, Costa Rica, Guatemala, Panama, and Jamaica. It considers how markets have evolved and provides a snapshot of the current landscape and its impact on OEMs' business growth. The top participants in each market ar...

03 Nov 2022  |  Global  |  Market Research

Global Flooring Materials Market Growth Opportunities

eCommerce Platform Utilization Enhances Customer Acquisition and Branding

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Flooring materials include any finished material covering a subfloor structure. As the largest surface in the home or office, flooring can enhance the ambiance. Several factors influence the flooring materials market worldwide, including sustainability, innovations, and geopolitical uncertainties. The growing population and rapid urbanization dr...

The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing ...