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31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

Streaming media is not as tolerant of network delays as static content, primarily because the overriding qualification for streaming delivery is not download speed. Streaming media requires constant bandwidth availability and consistent connection reliability during transmission. There are several areas where providers of technologies and services ...

Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...

The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world s population is estimated to be...

19 Nov 2018  |  North America  |  Market Research

Global Big Data Analytics Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

14 May 2021  |  Global  |  Market Research

The COVID-19 Pandemic has Compelled a Shift to Cloud-based Video Workflows for Remote Production and Distribution

The Media and Entertainment (M&E) Video Transcoding Market is Seeing More Opportunity for Virtual Solutions

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This Frost & Sullivan study analyzes the global media and entertainment (M&E) video transcoding market (the base year is 2020). Video transcoders are used to convert content from a single input source to a wide array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and ha...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...