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The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

IP networking is the future of broadcast plants. In contrast with traditional SDI cabling, IP offers significant benefits of scale, flexibility, and economy. However, the transition of live broadcast workflows to IP has been slow. Hurdles include cost, uncertainty regarding reliability, lack of trained personnel to install and maintain these networ...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

21 Jan 2019  |  North America  |  Market Research

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

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Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

01 Jun 2016  |  Global  |  Market Research

Global Online Video Platforms Market

Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video

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The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across t...

Reducing video rebuffering can be difficult. Going multi-CDN can provide several benefits for customers, such as better geographic coverage and, possibly, better economics. Adding live switching logic between the CDNs goes a step further and enables load balancing and redundancy in case of problems. Different layers of redundancy and different leve...

Scope of the Study This research study includes the following segments: Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction Geographic scope: Middle East, Levant, GCC Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analys...

07 Jun 2018  |  North America  |  Market Research

Global Media and Entertainment Video Transcoders Market, Forecast to 2024

Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue

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Key Issues Addressed

This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld device...

03 Mar 2021  |  Global  |  Market Research

Low-Latency Video Delivery Needs and Growth Opportunities

Survey Respondents Consider Cost and Scaling Networks to be the Biggest Implementation Challenges

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Since 2019, low and ultra-low latency video delivery for live streaming has been a hot topic among vendors in the content delivery network (CDN) market. Frost & Sullivan has seen a disconnect between what CDNs are selling and what customers want to deploy, which is the point of this survey sent via email to industry professionals across the media, ...