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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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17 Apr 2023  |  North America  |  Market Research
Global Content Monetization Opportunities for Telcos in the Metaverse
Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers
Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...
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12 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research
Regulations for the Indian Broadcasting Industry
Guidelines and Regulations regarding FDI and DAS Critical for the Growth of Television Services in India
The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease...
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16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research
Over the Top (OTT) Video Market Update, India, 2016
OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models
This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...
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19 Sep 2016  |  Africa  |  Market Research
Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa
Innovative Pricing and Content Bundling Boosts Growth in Kenya, Nigeria, and South Africa
This research provides analysis of the pay TV, video on demand (VOD), and Internet protocol television (IPTV) markets in Africa, with Kenya, Nigeria, and South Africa highlighted. The study also analyzes triple play services markets and offers insights regarding provider strategies and the convergence of competition across the entertainment market....
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15 Feb 2016  |  South Asia, Middle East & North Africa  |  Market Research
Over the Top (OTT) Video Market in India, 2015
Competitive Intensity Escalates in High Growth Market, User Experience and Variety of Content is Key to Success
Special Price: $750 (Limited Period Only)\ \ India is an attractive market for multiscreen video consumption, which has led to emergence of numerous OTT service providers in the past two years: broadcasters, portals, start-ups, and more recently, international video aggregators such as Netflix. According to Frost & Sullivan, there are about 66 m...
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26 Jul 2018  |  Europe  |  Market Research
Overview of Television Broadcast, Pay TV and Video-on-Demand Landscape in Germany
Free to Air Dominant in Germany; but Paid Services through Pay TV and OTT Video on Demand Gaining Traction
Germany is Europe’s economic and technology powerhouse and epitomizes the pulse of region. It is home to a few of the biggest media conglomerates. This insight provides an overview of the video landscape in Germany with key indicators such as total population, households, penetration of TV, broadband, mobile phones and broadband, satellite TV, cabl...
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28 Sep 2017  |  South Asia, Middle East & North Africa  |  Market Research
Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017
Argentina at the forefront of converged services; Brazil to be adoption pioneer in the next 5-years; Colombia’s high smartphone use can popularize tri
The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...
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22 May 2024  |  Global  |  Market Research
Growth Opportunities in Metaverse for Governments
The Power of Immersive Virtual World Platforms Is Revolutionizing the Provision of Public Services
This study evaluates the potential of the metaverse for governments. It analyzes the emerging growth opportunities, challenges, and evolving trends impacting Web 3.0 adoption as well as presents a series of case studies related to metaverse implementation by the public sector across the world. Globally, governments are starting to explore how th...
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20 Oct 2022  |  Latin America  |  Market Research
Growth Opportunities in Global Audio Streaming Services
Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks
In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020. Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to ...
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