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The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

The MENA broadcast market is undergoing transformation to suit the evolving social, political and economic trends. Adoption of HD/UHD, OTT video services, advanced transcoding, digitisation of workflow and adoption of IP for production are the major trends that are shaping the broadcast industry worldwide and also MENA to some extent. Though there ...

Scope of the Study This research study includes the following segments: Scope: broadcast trends, regional adoption index, technology solutions, live streaming, cloud adoption, compression standards, transcoding solutions, and content protection Geographic scope: Middle East, Levant, and GCC Key Questions Answered Who are the key technology ve...

The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play ...

Transition to HD, connected workflows, contribution and distribution over IP and multiscreen delivery are the top trends that would drive broadcast equipment purchase in India from 2014 to 2016. This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 201...

India’s retail industry is flourishing and accounts for 22 percent of the country’s GDP. The penetration level of modern retail which is 8-10 percent currently is expected to increase six-fold from US $27 billion in 2014 to US $220 billion in 2020. It is observed that retailers are increasingly integrating both offline and online presence through d...

This executive brief is one of a series that gives a summary of all the latest developments and industry updates from 2017. It includes major OTT platforms, new entrants, latest features unveiled, service expansion, partnerships and collaborations between content owners, producers, telecom operators, smartphone OEMs, distributors, OTT platforms, et...

16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

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This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...