Search results for: 'detection ad response'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience ...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

17 Nov 2020  |  North America  |  Market Research

Global Cloud Infrastructure-as-a-Service (IaaS) Market, Forecast to 2025

Competition Moves up the Stack as IaaS Adoption Accelerates

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The global infrastructure-as-a-service (IaaS) market registered strong revenue growth in 2019 (28.8%). This results from key market participants expanding their market presence, growing and intensifying partnerships, broadening client portfolio, and launching new features, products, and services. The IaaS market performance remains strong in 2020, ...

23 Mar 2017  |  North America  |  Market Research

Managed Security Services Market in Latin America, Forecast to 2021

Overall Revenue to Reach Nearly $1 Billion by End of Forecast Period with Security Asset Management and Monitoring Most in Demand

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The Latin American managed security services (MSS) market generated $455.9 million in 2016 and is expected to reach $936.1 million by 2021, presenting a CAGR of 15.5%. The nature of managed security services is starting to transform. Extensively dominated by asset management and monitoring, many clients in Latin America are showing interest in serv...

Is the global economy on the brink of a recession This has been amongst the most hotly debated questions of 2022. Politicians, analysts, economists, and businesses all seem to have differing perspectives on the topic. Some anticipate a bleak 2023, with an economic environment akin to the Great Recession of 2007–2009. Others sport a rosier outlook o...

This research study examines the global electronic commerce (eCommerce) market with a focus on North America and the information technology (IT) and consumer electronics verticals. The report delves into the macro-economic factors affecting the global retail eCommerce market, its growth during the course of the COVID-19 pandemic, as well as the dri...

In the fast-paced global economy, a successful business must be an agile business—one that can anticipate and respond quickly to changing economic, regulatory, and market conditions. However, no one anticipated the COVID-19 pandemic, which has tested just how agile companies are. With no time to gather data, consider options, install systems, or re...

Dedicated internet access (DIA) has become a must-have for businesses that rely heavily on cloud applications because any interruption in connectivity will negatively impact their operations. DIA delivers the guaranteed bandwidth, reliable connectivity, and symmetrical upload and download speeds required to ensure performance. In the last few ye...