Search results for: 'media'

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan exp...

New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...

Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...

17 Nov 2021  |    |  Megatrends

Growth Opportunities in Retail 2.0

Key Retail Transformations Enabling Growth and Innovation to 2030

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Retail is undergoing a major transformation as trends converge to create new opportunities for the industry. Specifically, the rise of gen Y and gen Z, the digitization of retail, and the upcoming post-COVID-19 economy will compel retailers to rethink their strategies and embrace a more omnichannel and frictionless retail model. Consumers’ rapi...

16 Jul 2021  |  Global  |  Megatrends

Trend Opportunity Profiles—Digital Identity Management

Social, Technological, and Economic Inclusivity Needs Drive Future Growth Potential for Digital Identity

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Key Issues Addressed

About 1.1 billion of the worlds population lack official proof of identity. This limits citizens access to services and precludes an inclusive society that allows citizens full participation in social and economic progress. Digital identity management solutions can instill trust and transparency in relationships among public agencies, enterprises, ...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

The increasing frequency of attacks on national assets and the sophistication of cyberthreats threaten a nation’s ability to defend itself from cyberwarfare strategies. The expanding application of deepfake AI against dominant political figures, social media hijacks of persons of national interest, unauthorized defense network penetration, and rans...