Convergence of Video Publishers and Data-driven Approaches

Convergence of Video Publishers and Data-driven Approaches

Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI

RELEASE DATE
05-Feb-2016
REGION
North America
Research Code: 9849-00-4B-00-00
SKU: EM00196-NA-MR_16454
$1,500.00
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SKU
EM00196-NA-MR_16454
$1,500.00
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Description

In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.

Table of Contents

Publishers Taking Lessons from the Data-Driven eCommerce Market to Grow Ad Revenue

Related Research
In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-4B-00-00
Is Prebook No