Convergence of Video Publishers and Data-driven Approaches

Failure of Most Video Publishers and Content Owners to Effectively Engage Audiences Results in Poor ROI

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In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.

Table of Contents

Convergence of Video Publishers and Data-driven ApproachesAnalysis of the Factors Driving Publishers to Adopt a Data-Driven Approach to Video ProgrammingPublishers Taking Lessons from the Data-Driven eCommerce Market to Grow Ad Revenue




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