Global Marketing Automation Software Market
Global Marketing Automation Software Market
MAS Becomes a must have Tool, Enabling Marketers to Focus on Measurement, Driving Revenues
10-Dec-2013
Global
Market Research
Description
This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends along with a detailed distribution channel analysis. The market is split into 2 broad segments: small to mid-size businesses (SMBs) and enterprises. In-depth analyses of each segment along with revenue forecast per region for each segment are included. Also, provided are a detailed analysis of the vertical markets and the competitive landscape of all major market vendors.
Table of Contents
Executive Summary
Executive Summary (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Market Overview—Marketing Automation Terminology
Market Overview—Marketing Automation Definition
Market Overview—Marketing Automation Definition (continued)
Market Overview—Marketing Automation Definition (continued)
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—Regions Covered
Market Overview—End-user Vertical Definitions
Marketing Automation Workflow
Marketing Automation Workflow (continued)
Marketing Automation Workflow (continued)
Market Overview—Key Questions This Study Will Answer
Drivers and Restraints
Drivers and Restraints (continued)
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Key Drivers Summary
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Key Restraints Summary
Forecast Assumptions
Global Market Life Cycle Analysis
Global Market Life Cycle Analysis (continued)
Total MAS Market—Revenue Forecast
Revenue Forecast Discussion
Total MAS Market—Percent Revenue Forecast by Region
Regional Revenue Forecast Discussion—NALA
Regional Revenue Forecast Discussion—NALA (continued)
Regional Revenue Forecast Discussion—EMEA
Regional Revenue Forecast Discussion—APAC
Global Heat Map of Top MAS Vendors
Global Heat Map of Top MAS Vendors—Direct and Indirect Presence
Pricing Trends—Percentage of MAS Vendors under Each Pricing Tier
Pricing Trends—Product Features Typical per Pricing Tier
Pricing Trends Discussion
Pricing Trends Discussion (continued)
Pricing Trends Discussion (continued)
Distribution Channel Discussion
Distribution Channel Discussion (continued)
Percent Revenue Forecast of SMBs versus Enterprises—Global
Revenue Forecast for SMB—Global
Revenue Forecast for Enterprise—Global
Segment Revenue Forecast Discussion—Global
Revenue Forecast for SMB—NALA
Revenue Forecast for SMB—NALA Discussion
Revenue Forecast for SMB—NALA Discussion (continued)
Revenue Forecast for Enterprise—NALA
Revenue Forecast for Enterprise—NALA Discussion
Revenue Forecast for SMB—EMEA
Revenue Forecast for SMB—EMEA Discussion
Revenue Forecast for Enterprise—EMEA
Revenue Forecast for Enterprise—EMEA Discussion
Revenue Forecast for SMB—APAC
Revenue Forecast for SMB—APAC Discussion
Revenue Forecast for Enterprise—APAC
Revenue Forecast for Enterprise—APAC Discussion
Total Marketing Automation Market—Percent Revenue by Verticals
Vertical Analysis—High-tech/Software
Vertical Analysis—Business Services
Vertical Analysis—Financial Services, Retail, Healthcare and Life Sciences
Vertical Analysis—Education, Manufacturing, Media & Entertainment, and Non-profit
Competitive Analysis—Market Share
Competitive Landscape
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Market Leader
Market Challenger
Market Contenders
Market Contenders (continued)
Market Contenders (continued)
Market Contenders (continued)
Emerging/Receding Participants—Highlights
Competitive Environment
Noteworthy Mergers and Acquisitions
Impact of Consolidation on the MAS Market
Top Competitors
End-user Observations
End-user Observations (continued)
End-user Observations (continued)
Technology Trends
Technology Trends (continued)
Complementary Ecosystem
Market Trends
Big Data Mega Trend—Impact on MAS Market
Hot Company Watchlist
SalesFUSION
SalesFUSION (continued)
SalesFUSION (continued)
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Partial List of Companies Interviewed
List of Companies Included in “Others”
Learn More—Next Steps
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Deliverable Type | Market Research |
---|---|
No Index | No |
Podcast | No |
Author | Hiral Jasani |
Industries | Entertainment and Media |
WIP Number | NCF8-01-00-00-00 |
Is Prebook | No |