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Growth Opportunities for Global Premium Two-Wheelers
Market Poised to Increase at a CAGR of 10.01% by 2025 Powered by Advanced Technologies, New Product Development, and Electrification
21-Jan-2022
North America
Market Research
PC20-01-00-00-00
AU02282-NA-MT_26191
This global study focuses on two-wheelers (2Ws) with displacement of more than 250 cubic centimeters (cc), which are considered premium motorcycles. However, in some global regions such as North America and Europe, motorcycles beginning above 500 cc are considered premium. This study differentiates the global premium 2W market based on motorcycle category, type, and top OEM models. All key premium 2Ws are covered, including global sales by region and country with data analyzed from 2016 to 2020 and forecasts to 2025 based on available data.
The main focus of the study is to explore how premium 2Ws across the world are classified and how OEMs are able to shift their focus when expanding geographically. Apart from the premium 2W models categorized by OEM and type, the study provides a look at new and upcoming models, with comparisons made between engine displacement and price. Other areas this study covers are current and future OEM strategies, alliances formed between various OEMs, market trends, and business models.
An objective of this study is to reveal the factors transforming the global premium 2W space and how top OEMs are positioning themselves to transition toward electric solutions. In that sense, the study deep dives into a separate analysis of the top premium OEMs in the market, identifying their market share, with analysis on both displacement and pricing. Last, this study delivers a snapshot of various premium 2Ws, a look at top business models, and major growth opportunities in this space.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Premium Two-wheeler (2W) Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Global Premium 2W Market Scope of Analysis
Global Market Segmentation
Key Competitors for Global Premium 2Ws
Key Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Key Questions this Study will Answer
Positioning of Premium 2Ws
Global Premium 2W Historic Sales
Sales Forecast by Country, Premium 2Ws
Classification of Premium 2W in 4 Categories
Positioning of Premium Ice 2W OEMs
Classification of Premium Ice 2W Models
Types of Premium Motorcycles
Classification of Premium Ice 2Ws Based on Model
Suzuki—Company Overview
Suzuki—Premium 2W Models
Suzuki—Current Strategy
Suzuki—Strategy/Future Plans
Yamaha—Company Overview
Yamaha—Premium 2W Models
Yamaha—Current Strategy
Yamaha—Strategy/Future Plans
Honda—Company Overview
Honda—Premium 2W Models
Honda—Current Strategy
Honda—Strategy/Future Plans
Kawasaki—Company Overview
Kawasaki—Premium 2W Models
Kawasaki—Current Strategy
Kawasaki—Strategy/Future Plans
Triumph—Company Overview
Triumph—Premium 2W Models
Triumph—Current Strategy
Triumph—Strategy/Future Plans
BMW—Company Overview
BMW—Premium 2W Models
BMW—Current Strategy
BMW—Strategy/Future Plans
Harley Davidson—Company Overview
Harley Davidson—Premium 2W Models
Harley Davidson—Current Strategy
Harley Davidson—Strategy/Future Plans
Ducati—Company Overview
Ducati—Premium 2W Models
Ducati—Current Strategy
Ducati—Strategy/Future Plans
Indian Motorcycle—Company Overview
Indian Motorcycle—Premium 2W Models
Indian Motorcycle—Current Strategy
Indian Motorcycle—Strategy/Future Plans
KTM—Company Overview
KTM—Premium 2W Models
KTM—Current Strategy
KTM—Strategy/Future Plans
Royal Enfield—Company Overview
Royal Enfield—Premium 2W Models
Royal Enfield—Current Strategy
Royal Enfield—Strategy/Future Plans
Industry Alliances
Industry Alliances (continued)
Leasing and Subscription—An Affordable Business Model
Evolving Premium 2W OEM Solutions
Trend 1—Connected Technology: Powering 2Ws
Trend 2—Connected Technology: OEM Telematics Capabilities
Trend 3—Advanced Rider Assistance System (ARAS)
Trend 4—Market Penetration and Growth: Millennials and Gen Z
Trend 5—Digitalization: A Way Forward
Trend 6—Changing Dynamics of Vehicle Purchase: Customer Preferences and Perceptions
Trend 7—Self-balancing Technology in Premium 2Ws
Trend 8—Premium Smart Helmets
Trend 9—Advancements in Motorcycle Hardware
Trend 10—Synthetic Fuels to Power Premium Motorcycles
Trend 11—Online Motorcycle Customization
Growth Opportunity 1—Connected Technology for Safer Riding Experience
Growth Opportunity 1—Connected Technology for Safer Riding Experience (continued)
Growth Opportunity 2—Expansion of Premium 2W Market
Growth Opportunity 2—Expansion of Premium 2W Market (continued)
Growth Opportunity 3—Promoting Young and Junior Riders
Growth Opportunity 3—Promoting Young and Junior Riders (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Premium 2Ws: Key Growth Metrics, Global, 2020
- Premium 2Ws: Growth Drivers, Global, 2021–2025
- Premium 2Ws: Growth Restraints, Global, 2021–2025
- Premium 2Ws: Regional Positioning and Market Share, Global, 2020
- Premium 2Ws: Unit Shipment Forecast by Region, Global, 2016–2025
- Premium 2Ws: Unit Shipment Forecast by Country, Global, 2016–2025
- Premium 2Ws: Categories, Global, 2021
- Premium 2Ws: OEMs Differentiation Based on Category, Global, 2021
- Classification of Premium 2W Models by Price and Engine Displacement, Global, 2021
- 2Ws: Annual Sales Volume, Global, 2016–2020 (M)
- Suzuki’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2W: Future Focus and Strategies for Suzuki, Global, 2021–2025
- Yamaha’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for Yamaha, Global, 2021–2025
- 2Ws: Annual Sales Volume, Global, 2016–2020 (M)
- Honda’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for Honda, Global, 2021–2025
- Kawasaki’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for Kawasaki, Global, 2021–2025
- Triumph’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2W: Future Focus and Strategies for Triumph, Global, 2021–2025
- BMW’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for BMW, Global, 2021–2025
- 2Ws: Annual Sales Volume, Global, 2016–2020 (M)
- Harley Davidson’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for Harley Davidson, Global, 2021–2025
- Ducati’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2W: Future Focus and Strategies for Ducati, Global, 2021–2025
- Indian Motorcycle Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for Indian Motorcycle, Global, 2021–2025
- KTM’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2Ws: Future Focus and Strategies for KTM, Global, 2021–2025
- 2Ws: Annual Sales Volume, Global, 2016–2020 (M)
- Royal Enfield’s Premium 2Ws by Price & Engine Displacement, Global, 2021
- Premium 2W: Future Focus and Strategies for Royal Enfield, Global, 2021–2025
- Premium 2Ws: OEMs Offering Solutions to Evolve the Premium 2W Market, Global, 2021
- Connected Motorcycles Evolution, Global, 2010–2025
- Generational Characteristics, Global, 2025
- Population Breakdown by Generation, Global, 2025*
- Share of Millennial and Gen Z Population, India, 2025
- Premium 2Ws: Changing Dynamic of Vehicle Purchase, Global, 2021
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