Growth Opportunities for Global Premium Two-Wheelers

Growth Opportunities for Global Premium Two-Wheelers

Market Poised to Increase at a CAGR of 10.01% by 2025 Powered by Advanced Technologies, New Product Development, and Electrification

RELEASE DATE
21-Jan-2022
REGION
North America
Research Code: PC20-01-00-00-00
SKU: AU02282-NA-MT_26191
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Description

This global study focuses on two-wheelers (2Ws) with displacement of more than 250 cubic centimeters (cc), which are considered premium motorcycles. However, in some global regions such as North America and Europe, motorcycles beginning above 500 cc are considered premium. This study differentiates the global premium 2W market based on motorcycle category, type, and top OEM models. All key premium 2Ws are covered, including global sales by region and country with data analyzed from 2016 to 2020 and forecasts to 2025 based on available data.

The main focus of the study is to explore how premium 2Ws across the world are classified and how OEMs are able to shift their focus when expanding geographically. Apart from the premium 2W models categorized by OEM and type, the study provides a look at new and upcoming models, with comparisons made between engine displacement and price. Other areas this study covers are current and future OEM strategies, alliances formed between various OEMs, market trends, and business models.

An objective of this study is to reveal the factors transforming the global premium 2W space and how top OEMs are positioning themselves to transition toward electric solutions. In that sense, the study deep dives into a separate analysis of the top premium OEMs in the market, identifying their market share, with analysis on both displacement and pricing. Last, this study delivers a snapshot of various premium 2Ws, a look at top business models, and major growth opportunities in this space.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Premium Two-wheeler (2W) Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Global Premium 2W Market Scope of Analysis

Global Market Segmentation

Key Competitors for Global Premium 2Ws

Key Growth Metrics

Growth Drivers

Growth Restraints

Forecast Assumptions

Key Questions this Study will Answer

Positioning of Premium 2Ws

Global Premium 2W Historic Sales

Sales Forecast by Country, Premium 2Ws

Classification of Premium 2W in 4 Categories

Positioning of Premium Ice 2W OEMs

Classification of Premium Ice 2W Models

Types of Premium Motorcycles

Classification of Premium Ice 2Ws Based on Model

Suzuki—Company Overview

Suzuki—Premium 2W Models

Suzuki—Current Strategy

Suzuki—Strategy/Future Plans

Yamaha—Company Overview

Yamaha—Premium 2W Models

Yamaha—Current Strategy

Yamaha—Strategy/Future Plans

Honda—Company Overview

Honda—Premium 2W Models

Honda—Current Strategy

Honda—Strategy/Future Plans

Kawasaki—Company Overview

Kawasaki—Premium 2W Models

Kawasaki—Current Strategy

Kawasaki—Strategy/Future Plans

Triumph—Company Overview

Triumph—Premium 2W Models

Triumph—Current Strategy

Triumph—Strategy/Future Plans

BMW—Company Overview

BMW—Premium 2W Models

BMW—Current Strategy

BMW—Strategy/Future Plans

Harley Davidson—Company Overview

Harley Davidson—Premium 2W Models

Harley Davidson—Current Strategy

Harley Davidson—Strategy/Future Plans

Ducati—Company Overview

Ducati—Premium 2W Models

Ducati—Current Strategy

Ducati—Strategy/Future Plans

Indian Motorcycle—Company Overview

Indian Motorcycle—Premium 2W Models

Indian Motorcycle—Current Strategy

Indian Motorcycle—Strategy/Future Plans

KTM—Company Overview

KTM—Premium 2W Models

KTM—Current Strategy

KTM—Strategy/Future Plans

Royal Enfield—Company Overview

Royal Enfield—Premium 2W Models

Royal Enfield—Current Strategy

Royal Enfield—Strategy/Future Plans

Industry Alliances

Industry Alliances (continued)

Leasing and Subscription—An Affordable Business Model

Evolving Premium 2W OEM Solutions

Trend 1—Connected Technology: Powering 2Ws

Trend 2—Connected Technology: OEM Telematics Capabilities

Trend 3—Advanced Rider Assistance System (ARAS)

Trend 4—Market Penetration and Growth: Millennials and Gen Z

Trend 5—Digitalization: A Way Forward

Trend 6—Changing Dynamics of Vehicle Purchase: Customer Preferences and Perceptions

Trend 7—Self-balancing Technology in Premium 2Ws

Trend 8—Premium Smart Helmets

Trend 9—Advancements in Motorcycle Hardware

Trend 10—Synthetic Fuels to Power Premium Motorcycles

Trend 11—Online Motorcycle Customization

Growth Opportunity 1—Connected Technology for Safer Riding Experience

Growth Opportunity 1—Connected Technology for Safer Riding Experience (continued)

Growth Opportunity 2—Expansion of Premium 2W Market

Growth Opportunity 2—Expansion of Premium 2W Market (continued)

Growth Opportunity 3—Promoting Young and Junior Riders

Growth Opportunity 3—Promoting Young and Junior Riders (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

Related Research
This global study focuses on two-wheelers (2Ws) with displacement of more than 250 cubic centimeters (cc), which are considered premium motorcycles. However, in some global regions such as North America and Europe, motorcycles beginning above 500 cc are considered premium. This study differentiates the global premium 2W market based on motorcycle category, type, and top OEM models. All key premium 2Ws are covered, including global sales by region and country with data analyzed from 2016 to 2020 and forecasts to 2025 based on available data. The main focus of the study is to explore how premium 2Ws across the world are classified and how OEMs are able to shift their focus when expanding geographically. Apart from the premium 2W models categorized by OEM and type, the study provides a look at new and upcoming models, with comparisons made between engine displacement and price. Other areas this study covers are current and future OEM strategies, alliances formed between various OEMs, market trends, and business models. An objective of this study is to reveal the factors transforming the global premium 2W space and how top OEMs are positioning themselves to transition toward electric solutions. In that sense, the study deep dives into a separate analysis of the top premium OEMs in the market, identifying their market share, with analysis on both displacement and pricing. Last, this study delivers a snapshot of various premium 2Ws, a look at top business models, and major growth opportunities in this space.
More Information
No Index No
Podcast No
Author Varun Prasad
Industries Automotive
WIP Number PC20-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9807-A6,9813-A6,9A70-A6,9965-A6,9B02-A6,9B13-A6