Industries Market Research Reports

In this research piece, we look at the potential of the metaverse globally and, in particular, the impact on European businesses. The report uses Frost & Sullivan’s working definition for the metaverse and considers what the metaverse is, what it is not, and what it can create. The metaverse will be the next iteration of the internet (Web 3.0), a...

The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a singl...

16 Sep 2016  |  South Asia, Middle East & North Africa  |  Market Research

Over the Top (OTT) Video Market Update, India, 2016

OTT to Energize the Indian TV Market; Intensify Competition, and Create Strategic Partnerships and Subscription Models

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This research study provides an analysis of the over-the-top (OTT) video consumption in India. It gives an insight into the market scenario and growth prospects of key market participants, new entrants and the impact of telecom services in bringing about a drastic change in the way television is consumed in India. A competitive analysis of the stak...

The MENA broadcast market is undergoing transformation to suit the evolving social, political and economic trends. Adoption of HD/UHD, OTT video services, advanced transcoding, digitisation of workflow and adoption of IP for production are the major trends that are shaping the broadcast industry worldwide and also MENA to some extent. Though there ...

The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease...