Industries Market Research Reports

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive st...

09 Mar 2021  |  North America  |  Market Research

Future Skateboard and Platform Architecture Strategies of Electric Vehicle (EV) Companies

Automakers Should Strategize Best-in-class Flexible and Variable EV/AD Platforms that can Seamlessly Transition into Mobility Intelligence Platforms

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As the automotive industry converges toward Connected, Autonomous, Shared, and Electric (CASE) mobility, OEMs are working on re-engineering their conventional platforms to accommodate electric vehicle (EV) components such as batteries and motors. However, the industrys transition from a vehicle-centric to a service-centric approach necessitates the...

09 Nov 2017  |  North America  |  Market Research

US Advanced Suspension Market, 2017

Despite Offering Superior Comfort, Ride, and Handling, the Demand for Advanced Suspension Will Remain Muted

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Advanced suspension systems were touted to be the next big thing in the automotive industry when they were launched a couple of decades back. However, owing to the high cost of these systems, the penetration of these systems has remained confined to the premium vehicles. Many OEMs have been offering passive suspension systems that offer the benefit...

Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from today's brand loyalty into more functional and l...