Automotive Market Research Reports

15 Dec 2021  |  Global  |  Market Research

North American and European Tire Pressure Monitoring System Growth Opportunities

Regulations Mandating Safety Assistance Features and the Impact of Connected Tire Telematics Technology Propel Growth

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The tire pressure monitoring system (TPMS) has been a part of vehicles’ active safety assistance features for over a decade because it improves vehicle performance and safety. TPMS is essential to monitor tire condition parameters such as inflation pressure, temperature, tire wear, and vehicle performance parameters (e.g., fuel economy, safety, a...

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive st...

09 Mar 2021  |  North America  |  Market Research

Future Skateboard and Platform Architecture Strategies of Electric Vehicle (EV) Companies

Automakers Should Strategize Best-in-class Flexible and Variable EV/AD Platforms that can Seamlessly Transition into Mobility Intelligence Platforms

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As the automotive industry converges toward Connected, Autonomous, Shared, and Electric (CASE) mobility, OEMs are working on re-engineering their conventional platforms to accommodate electric vehicle (EV) components such as batteries and motors. However, the industrys transition from a vehicle-centric to a service-centric approach necessitates the...

09 Nov 2017  |  North America  |  Market Research

US Advanced Suspension Market, 2017

Despite Offering Superior Comfort, Ride, and Handling, the Demand for Advanced Suspension Will Remain Muted

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Advanced suspension systems were touted to be the next big thing in the automotive industry when they were launched a couple of decades back. However, owing to the high cost of these systems, the penetration of these systems has remained confined to the premium vehicles. Many OEMs have been offering passive suspension systems that offer the benefit...

Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from today's brand loyalty into more functional and l...

Vehicle manufacturers are looking at lighting solutions to create an identity for their brands. The LED lighting technology brings more flexibility to design front and rear lighting systems. Demand for these systems is increasing because of the LED solution and the growing awareness among consumers regarding the importance of adaptive lighting solu...

Despite a slow start, electric power steering (EPS) has been successful in North America. Now, OEMs are interested in shifting from electro-hydraulic power steering (EHPS) and hydraulic power steering (HPS) systems to EPS systems, especially to meet consumer demand for enhanced fuel economy, improved safety, and comfort. This study is based on seco...

Original equipment manufacturers (OEMs) across Europe are working towards providing improved safety and comfort to consumers through various technologies. Electric power steering (EPS) has been a success since its introduction in developed markets and is gaining preference in emerging markets. European consumers in higher segments are increasingly ...

With increased fuel prices and dynamic consumer needs, the market for all-wheel drive (AWD) systems for passenger vehicles is challenged on various fronts. To counteract market challenges, regional original equipment manufacturers (OEMs) adopt various strategies regarding their driveline portfolios for specific vehicle segments. This research servi...