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Global Vehicle OEMs’ New Online Retail Strategies, Forecast to 2025
Online Vehicles Sales are Expected to Comprise 5% of Global Vehicle Sales by 2025, With China as a Leading Market
23-Jul-2019
Global
Market Research
The definition of online retail in this research service refers to when a vehicle is purchased (part payment as a down payment/outright purchase) through an online portal, without interaction at a physical dealership; in this case, the sale is considered to be an online sale. The global online retail scene is prevalent in regions such as the United Kingdom, United States of America, and China. Online vehicle sales as of 2018-19 include both a platform where consumers can experience various features of the vehicle and a delivery centre for when the customer completes the entire purchase online on the sales platforms, apps, or websites of original equipment manufacturers (OEMs).
The motivation for OEMs to take their products online can be summed up as:
• To significantly reduce the time a customer spends at the dealership
• To help enhance the customer experience and create a feature differentiation with other companies that have similar products to offer
• To integrate and monitor dealer performance and backward integration and enhance production in logistics and marketing
• To introduce several vehicles in a new market and to promote less expensive and lifestyle vehicles in some regions
To help OEMs to go digital, multiple entities such as digitization and visualization companies, digital financing companies, and eCommerce providers have created products and services for immediate adoption, thus helping OEMs while they develop their own digital sales platform.
Research Highlights
This research highlights how online vehicle retail is expected to change the retail space in the automotive industry. The study covers the four main forms of online retail, namely, direct OEM retail, dealership-driven digital retail, retail through sales aggregators, and eCommerce retail. In detail, the research service assesses the customer journey experienced in these four forms of online retail. The research moves further and differentiates the costs involved in traditional and digital retail formats and how the dealership of the future is expected to be.
This research service discusses how online sales in the vehicle retail sector performed since 2016, and how it is expected to change between 2016 and 2025. It also tracks how many vehicles are expected to be sold online in various regions. The study profiles all the leading online sales platforms across the various regions around the world and highlights their key features and offerings.
This research service benchmarks leading OEMs and their platforms across three categories: locations, model/product portfolio, and features. This is done for online platforms from major OEMs.
The companies covered in this research include Tesla, Hyundai, PSA, Renault, Jaguar Land Rover (JLR), BMW, Daimler, Ford, GM, Rockar, BuyACar (Dennis Publishing), Carwow, Alibaba, Amazon, and Roadster.
Executive Summary—Key Highlights
Online Retail—Definition
Types of Online Retail Models
Global Digital Retail—Current Scenario
Motivation for Going Digital—North America
Motivation for Going Digital—Europe
Motivation for Going Digital—India
Motivation for Going Digital—China
Motivation for Going Digital—South America
Online Retail Market Performance
Cost Advantages of Digital Model vs. Traditional Model
Online Retail OEM Benchmarking—Models
Key Findings and Future Outlook
Research Scope Aims and Objectives
Research Aims and Objectives
Key Questions this Study will Answer
Online Retail—Definition
Comparison of Traditional Model and Digital Model
Cost Advantages of Digital Model vs. Traditional Model
Industry Partners Aiding Digital Retail Movement
Types of Online Retail Models
Customer Journey—OEM Retail
Customer Journey—Dealership Initiated
Customer Journey—Sales Aggregators
Future of Car Dealerships
Future of Dealerships—Volkswagen 2020
Online Vehicle Sales Performance
Online Retail Market Performance—By OEMs
Online Vehicle Sales—Key Regions
Online Vehicle Sales Performance—Top Online Platforms
Global Digital Retail—Current Scenario
Online Retail Activities—Key Regional Differentiators
Online Retail Activities in Europe
Online Retail Activities in North America
Online Retail Activities in Rest of the World
Online Retail OEM Benchmarking—Locations
Online Retail OEM Benchmarking—Models
Online Retail OEM Benchmarking—Features
Hyundai’s Click to Buy
Hyundai’s Click to Buy (continued)
Opel’s Cayu
Opel’s Cayu (continued)
Peugeot’s Order Online
Peugeot’s Order Online (continued)
BMW Build Click Buy
BMW Build Click Buy (continued)
Mercedes-Benz Online Store
Mercedes-Benz Online Store (continued)
Rockar
Jaguar Rockar
Dacia Buy Online
Dacia Buy Online (continued)
Tesla USA
Tesla USA (continued)
Citroen Brazil
Citroen Brazil
Renault K Commerce
Renault K Commerce (continued)
Genesis Canada
Genesis Canada (continued)
GM Shop Click Drive
GM Shop Click Drive (continued)
Roadster
Roadster (continued)
Carwow
BuyACar.co.uk
Alibaba Tmall—Platform for OEMs to Enter eCommerce in China
Amazon’s Entry into Automotive Retail
Growth Opportunity for Online New Vehicle Retail
Strategic Imperatives for Success and Growth
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
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Research Highlights
This research highlights how online vehicle retail is expected to change the retail space in the automotive industry. The study covers the four main forms of online retail, namely, direct OEM retail, dealership-driven digital retail, retail through sales aggregators, and eCommerce retail. In detail, the research service assesses the customer journey experienced in these four forms of online retail. The research moves further and differentiates the costs involved in traditional and digital retail formats and how the dealership of the future is expected to be.
This research service discusses how online sales in the vehicle retail sector performed since 2016, and how it is expected to change between 2016 and 2025. It also tracks how many vehicles are expected to be sold online in various regions. The study profiles all the leading online sales platforms across the various regions around the world and highlights their key features and offerings.
This research service benchmarks leading OEMs and their platforms across three categories: locations, model/product portfolio, and features. This is done for online platforms from major OEMs.
The companies covered in this research include Tesla, Hyundai, PSA, Renault, Jaguar Land Rover (JLR), BMW, Daimler, Ford, GM, Rockar, BuyACar (Dennis Publishing), Carwow, Alibaba, Amazon, and Roadster.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Venkata Balakrishnan |
| Industries | Automotive |
| WIP Number | MEB1-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9AF6-A6 |
