Customer Relationship Management (CRM)

No CRM initiative can truly be successful without customer segmentation, what analytics is designed to perform and take action from no matter what the sales and marketing intiatives may be. This Insight will review a number of areas that can assist in growing the customer base and creating valuable customers. To understand more clearly, an assessme...

This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each su...

CRM vendors maintain CRM systems are required in competitive energy environments to complement the functionally of CISs. Energy utility companies involved in energy industry deregulation are now considering highly integrated CIS and CRM systems to meet competitive, regulatory and business mission requirements. User strategies for selecting and inte...

This report analyzes CRM from the contact center perspective. CRM front-end and CTI software are traditional contact center technologies. A discussion on analytics was added since it impacts CRM strategies deployed at the enterprise level.