Top 10 Growth Opportunities in Nutrition and Wellness, 2024

Frost & Sullivan’s Nutrition & Wellness (N&W) program area tracks the ingredients and related technologies associated with agriculture, personal health, and well-being. These ingredients include agrochemicals, food additives, human and animal nutrition ingredients, and functional and active ingredients for personal and home care applications.

The outlook for 2024 covers important topics in the agriculture, nutrition, and wellness sectors with sustainability, digitalization, precision, and personalization identified as some of the top trends impacting the entire value chain.

As macroeconomic and geopolitical factors continue to dampen consumer confidence in the global economy, products that maximize value by being affordable while meeting clean, complete, and sustainable nutrition requirements will witness higher penetration in 2024. Frost & Sullivan expects a positive outlook for the nutrition and wellness industry as consumers continue to prioritize preventive health management and self-care.

Frost & Sullivan’s Growth Accelerators are companies at the forefront of driving growth in their respective industries. These companies accelerate growth by continuously innovating and creating new technologies, solutions, platforms, business models, or strategies that serve ever-evolving customer needs. These companies are also best positioned to expand market growth by strategically broadening and/or enhancing their product portfolio. Accelerating new growth opportunities is never an easy task. Still, it is one made even more difficult considering today’s strategic imperatives, from disruptive technologies and value chain compression to industry convergence and new business models. In this context, recognition as a Growth Accelerator signifies an incredible accomplishment.

Author: Smriti Sharma