Search results for: 'medtech media ad acquisition'

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan exp...

New retail business models have emerged, and one crop is online-only businesses that sell exclusively through social media channels. Almost all social media platforms today offer retail functionalities that facilitate the electronic commerce (eCommerce) of goods and services. This online sales model is mainly driven by social influences and interac...

Transformative business solutions and customer-centric business models are compressing the value chain. Vertical integration is causing value chain dynamics to change, with new entrants offering end-to-end solutions across the upstream and the downstream stages. The value chain will move from the current product-centric model to consumer-centric da...

23 May 2017  |  North America  |  Market Research

Growth Opportunities in the US In Vitro Diagnostics (IVD) Market, Forecast to 2021

US IVD Market Witnesses Pricing Fluctuations Due to the PAMA Regulation

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The In Vitro Diagnostics (IVD) landscape in the United States is extremely dynamic, with a high level of merger and acquisition activity with many high-value deals still pending. Both clinical laboratories and manufacturers are increasingly vying for smaller specialized niche technology companies to increase their market share. Molecular point of c...

Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

23 May 2017  |  Europe  |  Market Research

Growth Opportunities in the UK Water Retail Market, Forecast to 2022

A Dynamic Market Characterised by Service and Delivery Innovation by Suppliers

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Customer-centric innovation, digital transformation, value-added services, and exemplary customer service will drive the UK water retail market going forward. The market revenue is estimated at £4 billion, with a non-domestic customer base of about 1.2 million. This study includes the revenue forecast for 2017–2022 for three different scenarios: bu...

Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...

The manufacturing sector is highly vulnerable to unpredictable market dynamics. Sudden changes in demand lead to major supply chain disruptions, resource shortages, increased turnaround time, and, most importantly, losses incurred while incorporating these changes in production processes. A comprehensive and adaptable system that meets business nee...