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28 Apr 2023  |  North America  |  Market Research
How Generative AI is Transforming Digital Content Services
ChatGPT Sparks Public Awareness of and Growth Opportunities for AI Platforms, Start ups, Cloud Providers, and Dataset Vendors
From its conception in the 1950s to early 2023, artificial intelligence (AI) underwent a series of improvements, from machine learning (ML) to deep learning (DL), which enabled it to mimic human responses (conversational AI), identify images (computer vision), and generate digital text, images, audio, and video, among other content types (generativ...
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17 Apr 2023  |  North America  |  Market Research
Global Content Monetization Opportunities for Telcos in the Metaverse
Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers
Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...
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03 Jun 2020  |  North America  |  Market Research
Global Digital Signage Systems Market, Forecast to 2025
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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28 Feb 2020  |  North America  |  Market Research
Global Set-top Box (STB) Market, Forecast to 2024
IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features
The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 ...
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08 Jan 2020  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2025
4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies
Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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24 Dec 2018  |  North America  |  Market Research
OTT Services in Africa Threaten to Derail Broadband Investments by Taxing Local ISPs
Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality
Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...
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24 Dec 2018  |  North America  |  Market Research
Edge Computing Helps Scale Low-latency Live Streaming Despite Challenges
Live Streaming has some Inherent Challenges that Impact Infrastructure Requirements Differently than Traditional VOD Delivery
There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have signi...
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24 Dec 2018  |  North America  |  Market Research
Edge Technologies Can Help Video Infrastructure That is Not Ready For 5G
Any Solution to the OTT Capacity Gap Will, First and Foremost, Need to Address the Needs of the Global Wireless Streaming Consumer
One of the challenges facing the market today is the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. Promising new hardware technologies such as 5G and SPUs can be configure...
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