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Entertainment and Media Market Research Reports
The pervasiveness of media in business is a reality today, redefining the way organizations interact and engage with customers in a way not imagined in the previous decade. Business are gaining the ability to enable cross-platform repurposing and monetization of digital content, creating an extended economy based on television, video, advertising, publishing, mobile and the Internet. Innovation in technologies and system integrator partnerships is crucial to expand growth potential globally.
Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. Our digital media coverage spans all products and services in the content value chain-- from content acquisition to processing, management, delivery, protection, monitoring, analytics and customer experience.
We work closely with the world’s largest media networks, publishers, agencies, service operators, as well as technology providers and start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.
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20 Dec 2022 | Europe | Market Research
European Metaverse(s)?
The Issues, Concerns, and Opportunities that make Europe Unique
In this research piece, we look at the potential of the metaverse globally and, in particular, the impact on European businesses. The report uses Frost & Sullivan’s working definition for the metaverse and considers what the metaverse is, what it is not, and what it can create. The metaverse will be the next iteration of the internet (Web 3.0), a...
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15 Dec 2022 | North America | Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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20 Oct 2022 | Latin America | Market Research
Growth Opportunities in Global Audio Streaming Services
Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks
In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020. Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to ...
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07 Sep 2022 | Latin America | Market Research
Global Content Delivery Network (CDN): Growth Opportunities and Analysis
From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications
This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...
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01 Aug 2022 | Latin America | Market Research
Growth Opportunities for Global Subscription Video on Demand (SVOD) Services
COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify
This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV). The booming SVOD market presents immense growt...
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25 Mar 2022 | North America | Market Research
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
QoE Has Become a Key Competitive Differentiator for Streaming Companies
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...
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31 Dec 2018 | North America | Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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24 Dec 2018 | North America | Market Research
OTT Services in Africa Threaten to Derail Broadband Investments by Taxing Local ISPs
Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality
Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...
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24 Dec 2018 | North America | Market Research
Edge Computing Helps Scale Low-latency Live Streaming Despite Challenges
Live Streaming has some Inherent Challenges that Impact Infrastructure Requirements Differently than Traditional VOD Delivery
There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have signi...
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24 Dec 2018 | North America | Market Research
Edge Technologies Can Help Video Infrastructure That is Not Ready For 5G
Any Solution to the OTT Capacity Gap Will, First and Foremost, Need to Address the Needs of the Global Wireless Streaming Consumer
One of the challenges facing the market today is the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. Promising new hardware technologies such as 5G and SPUs can be configure...
$1,500.00
