Entertainment and Media Market Research Reports

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

20 Oct 2022  |  Latin America  |  Market Research

Growth Opportunities in Global Audio Streaming Services

Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

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In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020. Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to ...

Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and ...

07 Sep 2022  |  Latin America  |  Market Research

Global Content Delivery Network (CDN): Growth Opportunities and Analysis

From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications

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This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...

01 Aug 2022  |  Latin America  |  Market Research

Growth Opportunities for Global Subscription Video on Demand (SVOD) Services

COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify

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This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV). The booming SVOD market presents immense growt...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...

There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have signi...