Strategic Profile of Volvo Car Corporation’s Global Operations, 2020

Adopting Multi-Pronged Strategy for Success, Volvo Targets Modular Platforms, Alternative Powertrains, and SUV Portfolio to Reach 800,000 Unit Sales by 2020

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This research service focusses on the strategic profile of Volvo Car Corporation’s global operations and delivers a thorough review of the company’s activities in key growth markets, including Western Europe, North America, and the Asia-Pacific (China). Starting by sketching the company’s corporate structure and growth strategy roadmap, the report analyses Volvo’s sales and retail strategies; product, technology, and manufacturing profiles; and investment plans in the fields of research and development and manufacturing. Frost & Sullivan's analysts have also examined the company’s innovation and research portfolios, which are expected to shape the future of Volvo Car Corporation.

Market Overview

Technological Innovations Make Volvo Future-Ready

Volvo's focus on futuristic solutions in terms of technology and safety has enabled it to set itself apart from the competition. Its agile corporate structure and autonomy within its parent organization, the Geely Holding Group, has facilitated external collaborations with automotive, electronics and telecommunications companies. These partnerships have stoked multiple advancements such as autonomous drive and electrification and enabled it to bring products quicker to market than its competitors.

Volvo's survival is linked to its market performance in China, its biggest market. However, the Chinese slowdown and decrease in oil prices is expected to scale down the market. The company can alleviate this challenge to some extent and boost its sales volume by, collaborating with Geely to quickly launch an entry-level premium vehicle. Additionally, its emphasis on forward-looking solutions such as autonomous drive, car-as-a-service and other convenience features will hold it in good stead. Likewise, Geely's goal to widen its global footprint can be achieved by optimizing Volvo's technology and brand presence.

Focusing on emerging markets such as India, the UAE and countries belonging to the Association of South East Asian Nations (ASEAN) in addition to North America, will aid Volvo in establishing itself as a premium global brand.

Table of Contents

1. Executive Summary
Key Findings
Corporate Vision 2020
Corporate Structure
Growth Strategy
Sales Forecast by Region
Platform Strategy
Profitable Product Portfolio Strategy
Connected Mobility Technologies
Current and Future Outlook
Product Portfolio
Value Proposition
Technology
R&D
Manufacturing
Associated Multimedia
2. Research Scope, Objectives, Methodology, and Background
Research Scope
Key Market growth for Volvo
Western Europe
China
The USA
Research Aims and Objectives
Research Background
Research Methodology
Key OEM/Participant Groups Compared in This Study
3. Segmentation
4. Overview of Volvo Car Corporation
Company Structure
Global Footprint
Sales by Model
Sales Forecasts by Region
R&D Budget as a Percent of Net Sales
5. Volvo Car Corporation—Activities in China
China Euro Vehicle Technology AB (CEVT)
Volvo & Geely’s Collaboration
6. Volvo Car Corporation—Sales & Retailing Strategy
Volvo’s Retail Growth
Dealerships
Retail Strategies of Luxury/Premium OEMs—Competitive Landscape
Service & Maintenance
Marketing Strategy
7. Volvo Car Corporation—Product Strategy
Products Line Overview
Platform Strategy
Scalable Product Architecture (SPA)
Compact Modular Architecture (CMA)
Polestar—The High-performance Volvo
Polestar Engineered
Polestar—Performance Optimisation
Optimisation of Volvo V60
Volvo XC90 (2016 North American Truck of the Year*)
Entry Luxury Segment—Competitive Landscape
8. Volvo Car Corporation—Technology Strategy
Product and Powertrain Mix Strategy—The USA
Gasoline Powertrains
Diesel Powertrains
Hybrid Powertrains
Powertrain Strategy
Drive-E Engine
Three-cylinder Engine
Twin-engine Technology
Proliferation of Electrified Vehicles Model
New Mobility Service and Technology Solutions
Innovations
Sensus Connect
IntelliSafe
Drive Me—Self-driving Cars
Autonomous Driving
9. Volvo Car Corporation—Manufacturing Strategy
Global Production Volume, Assembly Plants Capacity, and Manpower
Investments in Facilities
Expansion in North America
10. Conclusions and Future Outlook
Key Conclusions
Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
11. Appendix
Market Engineering Methodology
Abbreviations and Acronyms Used
Learn More—Next Steps


List of Figures & Charts

1. Volvo Car Corporation: Key Findings, Global, 2015
2. Volvo Car Corporation: Innovations, Global, 2015
3. Volvo Car Corporation: Outlook, Global, 2015 & 2022
4. Volvo Car Corporation: Company Structure, Global, 2015
5. Volvo Car Corporation: CEVT, China, 2015
6. Volvo Car Corporation: Digital Retail Focus of Key OEMs, Global, 2014–2022
7. Volvo Car Corporation: Products Line Overview, Global, 2015
8. Volvo Car Corporation: Platform Strategy, 2015
9. Volvo Car Corporation: Polestar Optimisation, Global, 2015
10. Volvo Car Corporation: Entry Luxury Segment, Emerging Markets, 2015
11. Volvo Car Corporation: Powertrain Strategy, 2015
12. Volvo Car Corporation: Powertrain Strategy, 2015
13. Volvo Car Corporation: Autonomous Cars, Global, 2015
14. Volvo Car Corporation: Factory Investment, 2015
15. Volvo Car Corporation: Geographical Expansion, North America, 2015
16. Volvo Car Corporation: Key Conclusions, Global, 2015
17. Volvo Car Corporation: Key Findings, Global, 2015
18. Volvo Car Corporation: The Last Word, Global, 2015


1. Volvo Car Corporation: Corporate Vision, Global, 2020
2. Volvo Car Corporation: Corporate Structure, Global, 2015
3. Volvo Car Corporation: Growth Strategy Roadmap, Global, 2011–2020
4. Volvo Car Corporation: Sales by Region, 2014–2022
5. Sales by Region, Global, 2015 & 2022
6. Volvo Car Corporation: Platform Strategy, Global, 2015–2020
7. Volvo Car Corporation: Product Portfolio, Global, 2015
8. Volvo Car Corporation: Key Findings, Global, 2015
9. Volvo Car Corporation: Company Structure, Global, 2015
10. Volvo Car Corporation: Sales by Model, 2014 and 2015
11. Volvo Car Corporation: Sales by Region, 2014–2022
12. Volvo Car Corporation: R&D Budget as Percent of Net Sales, Global, 2011–2015
13. Volvo Car Corporation: CEVT, China, 2015
14. Volvo Car Corporation: Geely and Volvo Co-operation, China, 2015
15. Volvo Car Corporation: Volvo’s Retail Growth, Global, 2015
16. Volvo Car Corporation: Dealerships, Global, 2015
17. Volvo Car Corporation: Service & Maintenance, Global, 2015
18. Volvo Car Corporation: Marketing Strategy, Global, 2015
19. Volvo Car Corporation: Platform Strategy, 2015
20. Volvo Car Corporation: Polestar, Global, 2015
21. Volvo Car Corporation: Polestar Optimisation, Global, 2015
22. Volvo Car Corporation: Volvo XC90, 2015
23. Volvo Car Corporation: Mobility, Global, 2015
24. Volvo Car Corporation: Innovations, Global, 2015
25. Volvo Car Corporation: Innovations, Global, 2015
26. Volvo Car Corporation: Innovations, Global, 2015
27. Volvo Car Corporation: Autonomous Cars, Global, 2015



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